Session Topic: “Brand Envy”
Since the advent of digital and the influx of new photographers into our industry, it’s vital to distinguish yourself and your business from the pack. Build a strong brand that inspires loyalty and trust in your current clients and provides a level of familiarity and comfort to help to draw in potential customers. Your brand should increase your prominence in the marketplace and be consistent across your communications. Your brand should allow you to market yourself virally… to keep your name on the tips of the tongues of those that can refer you. Using simple techniques to get your name in front of your supporters to reinforce your brand can help differentiate your business from others in your marketplace.
For four years, J consulted with hundreds of photography studios while working for Pictage as an account representative. Currently, J works for liveBooks, the industry leader in websites for visual professionals and shoots for emilie inc. Together, they live and work in Portland, Maine.
4pm-6pm(PST) Today on the Pictage Forums
Upcoming Ask & Learns:
Don’t miss other Pictage Partner Conference Speakers every Wednesday from 4pm – 6pm Pacific Time.