We are so excited to have Mike Adrian as a guest blogger on the Pictage Blog.
One of the subjects I discuss most with photographers during discussion groups is the
topic of marketing. Smart and effective marketing can play a big part in the success of
any business. Marketing your business effectively can help elevate your business to the
next level and expand your exposure to potential customers. One false misconception
is that marketing is expensive and time consuming, that’s not true. Here are 3 tips to
add Smart Marketing to your business without breaking the bank!
Smart Marketing Tip #1: Know your market by understanding the needs of your client.
You need to know who your clients are. Knowing your clients, their like and dislikes,
spending habits, demographics, etc… will give you useful information that can be
digested to make very sound and smart decisions so that you can tailor your product
and services to your clientele. If you don’t know who your clients are, stop editing
photos and find out… quickly! This is important folks! Not knowing your market and
who your clients are is like selling pink cupcakes to a bunch of cowboys!
Smart Marketing Tip #2: Be consistent. This is the visual part of marketing. Now that
you know what type of client you are working with be consistent in your message and
brand when building your website, blog, creating ads, product packaging and the overall
experience you are selling to your client.
Smart Marketing Tip #3: Customer Service. I know, I know, as cliche as the term
Customer Service is, it’s still extremely important to your business. The bigger picture of
providing excellent customer service to your clients is that, in turn, each satisfied
customer turns into a walking billboard for you. Look at it this way, if Mr. and Mrs. Smith
enjoyed their relationship while working with you and then were even more satisfied with
your end product…Mr. and Mrs. Smith will be doing your marketing for you by telling all
their best friends and family. This is free advertising, the operative word being “free.” A little
warning though, make sure your customer service is coming from the heart and is
When marketing your business, keep in mind these three easy tips by understanding
your client, being visually consistent and providing plenty of aloha.
Mike Adrian can be reached at:
By: Pictage Member Mike Adrian
Mike Adrian is a Destination Wedding Photographer based in Maui, Hawaii. He continues to work and travel for his clients and personal work around the globe. Check out Mike’s new website at the Featured Member Websites page of the Pictage Blog.