At Pictage we are often asked the following question from Pictage members, “How can I use Pictage to make more money and get more web sales?” We have gathered the following tips and suggestions in order to answer this question in the best possible way. We are confident that you will find them helpful and effective!
How can I make more money and get more web sales?
-First check your catalog to see what you are charging for prints.
–Schedule events early and offer pre-registration credits to build your online guest list immediately after booking your event. This can increase your revenue by 30%!
-Continue to build your guest list and capture email addresses by handing out events cards. Any time is a good time to distribute event cards. Give them to your clients for showers, invitations, to include in thank you cards, at the event, etc. We have found event cards generate a 23% lift in pre-registered guests.
-Check your campaign preferences to make sure you will be included in all of our product promotions.
-Make sure you are categorizing the photos! Our research proves that photographers who categorize their wedding events with 5-8+ categories earn up to 25% more revenue than those with less. Categories make it easier to clients and guests to find their “must have” image. Captioning also enhances categories.
Thank you to the Customer Experience and Product teams for their help gathering this information. You can find this information and more on the “Best Practices” page on the Pictage site.