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The Business of Branding: 9 Things to Know Before Designing Your Logo

The Business of Branding: 9 Things To Know Before Designing Your Logo Design magnate Steven Gilliatt said “[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.” A logo or logotype as it is often called is defined

The Business of Branding: Dare to Be Different

Before you think about creating your brand image, designing your logo, ordering some uber fancy business cards…think about how you can distinguish yourself from your competition. In Seth Godin’s Purple Cow, he tells a story about Herman Miller and how the Aeron Chair redefined the office chair. The Aeron Chair not only looked different, it

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The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!