Playing chords doesn’t make you a jazz composer. Playing it safe around tight corners doesn’t make you a champion grand prix driver. Playing to your strengths doesn’t make you perform under pressure. Here’s the thing: you have to improvise. You must invent new ways of seeing. But first you have to know the rules. Master
Archives for July 2011
Your Guide to Building Business Systems (An Email Course)
So, you want to be a successful photographer? We want that too! That’s why we’ve designed this email course. It will act as your guide to building a strong foundation for your business. Running a successful photography business isn’t easy, but it gets easier when you have a clear vision and solid business systems. Sign
The Value of an Image
“Photojournalism isn’t just an invitation to sit on the front row of global history, it’s also an invitation to sit on the front row of family history.” -Rachel LaCour Niesen, Intimate Invitations: The Photo that Changed My Career In the three weeks that I’ve been married, I’ve had the opportunity to remember our wedding ceremony
What’s Love Got to Do With It?
I think by now most of us realize that business in general, and the wedding industry in particular, is very relational. Simply put, we are happier, do better work, get burned out less, and have more job & life satisfaction overall when we work with people we actually like. People we have strong relationships with.
Making Virtual Copies vs. DNG Copies in Lightroom 3
This Lightroom Podcast is in answer to the questions: How do I make duplicate images in Lightroom and name them with unique names so I can show them to a client and be able to keep them separated? This is basically a question of when you should use a virtual copy vs a DNG copy.
The Magic Bullet of Successful Wedding Photography
“Boy, I never knew I could look so good.” – Lisa Binder, Washington DC If you were to create a list of the various components for building a successful wedding photography business, you would most likely include things like great customer service, personality marketing, understanding your ideal client, great photography, recognizable style, and unique product
What Your Email Auto Responder Says About You (We’re Ready for a Debate!)
I’ve been a photographer since 2004, and I’ve walked more than a mile in a photographer’s shoes. Now that I find myself regularly working with photographers, I’m able to see things from a different perspective while still being able to empathize with the day in, day out challenges that photographers face. And it’s from that
Reinventing Yourself: A Meandering Journey with Joe.
An Interview with Joe Buissink by Rachel LaCour Niesen Atlanta photographers- hear more of Joe’s story tomorrow, July 13th, at the Atlanta PUG Meeting! Then, come back on Thursday for Pictage & ShootQ Business Bootcamp! “I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To
How I Forge Collaborative Vendor Relationships
One of the most rewarding paths I’ve taken as a photographer has been forging collaborative relationships with other wedding professionals. By recognizing the contributions of the many creatives involved in assembling a wedding, I can help foster a team environment that makes our wedding day experience more of a collaboration, and helps form meaningful working
Your Photography Business is Not About You
Your photography business is not about you. That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite. We hear that it’s all about us. That we need to market ourselves in order