Let’s bust a myth. There’s no right way to run your photography business. Many self-proclaimed leaders make a boatload of money selling formulas for running your business. Well, here at The Photo Life, we don’t believe in secret formulas or overnight success stories. We believe the only right way of doing business is the one
Archives for August 2011
Learning Visual Vocabulary
It’s elementary: every sentence in a story needs a noun and a verb. The swimmer is swimming. The runner is running. The singer is singing. Those basic elements of sentence structure tell readers all the information they need to know. Yet readers yearn for more. They don’t just want to know the facts, they want
Four Ways to Bring Your Clients Into the Creative Process
Communication Getting your clients to be creative with you starts with good old fashion communication. Communication of today’s world such as email, Facebook and Twitter are no substitute for face-to-face communication. If an in person meeting is not possible, picking up a phone or making a Skype call is the next best thing. When you
Three Business Books Every Photographer Should Read
If you’re like most photographers, you got into the business of photography because you love taking pictures. But as we all quickly realize, owning a photography business is about a whole lot more than understanding the in’s and out’s of your camera. Over the years, I’ve heard the old adage that “leaders are readers” more
Simplify the Sales Process with Pricing Packages
Why would prospective clients that you’ve built relationships with, that love your photography, and that can afford to book you NEVER BOOK? In one word, the answer is CONFUSION. Purchase confusion can surface in a variety of ways such as pricing structure, upgrades, and overwhelming album options. And no matter which way it shows itself,
People Without People
The tiniest things tell us the most about people. A locket on a bride’s bouquet contains a black-and-white photograph of her grandparents, a hand-stitched handkerchief is embroidered with a groom’s monogram, ornate hats are testaments to traditional British wedding culture. Seasoned photojournalist Alan Berner calls these details “people without people.” He explains, “For me it
The Value of Routine
When we think of athletes we typically think in terms of competition, power, speed, and grace. We remember greats like Michael Jordan sinking game winning shots, Tiger Woods nailing perfect drives, or Rodger Federer placing un-hittable serves. What we rarely think of when we think of sports are routines. That’s odd though isn’t it? If
Are You Choosing Success?
Who else is tired of the doom and gloom? A few days ago Pictage set a record. We actually sold more in a single day then we ever have in the history of the company (outside of the Holidays). I got tweets and emails and Facebook and forum messages from people who were celebrating their