The wedding and portrait photography market relies heavily on referrals, and one way to ensure that each referral is just as happy as their family member or friend who sent them to you is to provide an equally consistent experience. If you’re unsure of where to begin, consider the following: Products: Are you ordering from
Archives for January 2012
A Case for True Authenticity in Photography
As we crawl down the rabbit hole and the pursuit of the authentic reaches fever pitch, at some point you’ve gotta wonder how it is that so many authentic selves can look and sound so damned similar. This light, that composition. This kiss, that stare, and oh, those shoes. Do we all love photographing shoes
The Power of Projection
Projecting your custom-created portraits for your clients is not new. Back in the film days, photographers projected slides made from portraits prepared by their lab. When photography migrated from film to digital, the use of projectors came into vogue, especially now when the quality of projectors has improved dramatically as prices have plummeted. So while
Why I’m *NOT* a “High-End” Photographer
One commonly accepted concept in the wedding photography industry is that in order to be successful, you MUST aspire to be a high-end photographer, pushing your prices higher and catering to an affluent clientele. There’s a definite distaste for photographers who don’t charge “enough” and who don’t aspire to serve affluent clients. Our chosen business
The Images that Reflect Your Photography Brand
When I first started out, I was the photographer who didn’t think before clicking. I was usually pretty nervous working with clients during a shoot, and rapid fire just seemed like the easy way out. Months went by! I kept my trigger-finger pretty busy and soon enough I had amassed an incredible volume of images.
Capturing Authentic Emotion on the Wedding Day
A long while back, I wrote an article for The Photo Life about how to bring out authentic emotion in your couples. In that article, I introduced the concept of Emotional Grounding, the idea of leading your couples into their core feelings for each other. It’s something Jeff and I have been developing and
Thumbtack: The Theory of Goals, Systems, and Making them Stick!
Leeann is a ShootQ Accredited Consultant (or ACE). Contact her to schedule a custom ShootQ consultation! You’ve taken the time to write down your goals, whether that be on your favorite little notepad, in an elegantly worded blog post, or in the back corners of your mind. These goals are where you want to be,
The Ultimate Sign of Credibility
Thomas Edwards just got engaged. If you know Thomas you’re probably engaged yourself or actively pursuing a path towards love (and lovemaking). A few days ago, we met up for drinks and I half-jokingly asked The Professional Wingman if getting married was “bad for business.” Without skipping a beat, he coolly said, “Being a product
On The Edge
Sometimes you should ignore the bride and groom. I don’t mean ignore them completely, but remember to turn your camera’s gaze toward others attending the wedding. Many of my favorite photographs from weddings are of guests! My first commitment is to my client, but their loved ones are equally important parts of their wedding celebration.
Getting Lots of Work: Is it Worth It?
I love the start of a new year and the exciting possibilities that it brings for wedding photography businesses. With the new year comes time to re-evaluate business, create new marketing strategies, and hopefully book lots of new bookings! As we evaulated our pricing this month and try to find ways to attract as many