During the last few posts, we’ve been discussing music licensing within photographic and video work. Part 1 covered the value of music within photographic and video work. Part 2 talked about the growing accessibility of legal, low cost music licenses. Part 3 explained how licensing works and what approach you should take to fit your
Archives for April 2012
To Sell More, Think More Like Your Customer
Q. How do you educate your clients about Pictage and the process for ordering after their event? After our initial meeting with potential wedding clients, we send them a link to a recently released wedding. Ideally, the wedding will have some commonality with the wedding they are planning whether it be venue, color scheme, or
The Power of Personal Projects – Part II
Are you balancing work that fills your bank account with work that fills your soul? We’ve all made excuses. “I’m too busy trying to finish projects for my clients.” “I’m too exhausted to wake up a the crack of dawn to chase perfect light.” “I’ve got to focus on work that pays the bills!” Sure,
When Fear is a Good Thing
No one told me about ‘The Fear’ when one is the primary photographer. The Fear that an essential piece of gear will be forgotten or break during the shoot. The Fear that you’ll be late. The Fear that you’ll miss The Kiss. The Fear of managing all the group photos in too little time. These fears
Best Business Practices – Part 4
Spring is here, so we’re sharing a series of Best Business Practice posts featuring the team of ACEs. Get to know them and learn tips and tricks that will streamline your studio this season! As any ACE will tell you, you can’t do it all. Successful photographers understand this, which is why they are masters of time management. When building your business
The Power of Personal Projects – Part I
When did photography become just a job? Have you ever asked yourself this question during the dark hours of morning when you’re lingering in a drowsy dream state? You’re not alone. Many creative people who turn their passion into a profession have asked themselves this same soul-searching question. Ji Lee, former creative director at Google Creative
How to Balance Professional Growth and Personal Development
In 2010, I began documenting the most inspiring in women my life. Many of these women are mothers and teachers. The first photographs I created were of my own mother, aunt and grandmother – all teachers and mothers. This image was made in Brooklyn on Mother’s Day. “The real issue is not talent as an independent
Unsatisfied with Your Size? Your Business Size, that is!
**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!** Today thousands of smart photographers got the latest Dispatch from The Photo Life. Inside is a guide for expanding your photography business. In addition, the Dispatch is sporting a sleek
Best Business Practices – Part 3
Since Spring is here, we’re sharing a series of Best Business Practice posts featuring the team of ACEs. Get to know them and learn tips and tricks that will streamline your studio this season! As any ACE will tell you, you can’t do it all. Successful photographers understand this, which is why they write a roadmap for their business! Write
What Every Professional Photographer Should Know about Business
A few weeks ago, I was in a strategy meeting for a project I’m working on, and the question was asked, “which of these two buildings are we building?” The difference is pretty clear. On the left – the leaning tower of Pisa. It’s famous for one reason: it’s falling over! Sure, structural engineers are