I once had a professor who told me to always think like a child. Out of all the things I learned during my university days, I took these simple words of wisdom and carried them through my years as a professional photographer. Children get excited about the smallest things; they see life innocently and they
Archives for April 2013
To Glorify Your Own Success or Help Your Audience Find Their Own?
When you run a small business, it’s hard to find the line where your business ends and you begin. Because of how closely linked you are to your business, it’s often easiest to focus on yourself and your company instead of creating content that’s client-focused and provides your audience with real value. But what’s easiest isn’t always what’s most
Tips to Give Brides Before Boudoir Photography Sessions
Today’s modern bride is classy, confident and fearless. As a boudoir studio that’s been around since the 1990s, we’ve seen our share of brides. We’ve been shooting bride’s boudoir photographs since 1997. Today’s brides want the best of everything, they know they deserve it, and they’ll stop short of nothing to get it. From booking
Make More Money with Event Cards
If you’re an event photographer, there’s no better opportunity to reach your target market than at an actual event. No matter what kind of event it is — a wedding, mitzvah or birthday party — most of your client’s guests are potential NEW clients for you! Traditionally, client communities consist of similar socioeconomic classes and aesthetic
Marry New Media & Traditional Connections to Market Your Business
Today, I’m able to strategically pick where I spend my advertising dollars since I have so many other avenues of connection to people in the industry. I flipped my strategy and am now marketing more heavily to these industry connections rather than directly to my clients. If I can prove to be a valuable asset
3 Ways Twitter Enhances Email Marketing
Twitter is not just another social network. Other than Facebook, it’s one of the most important social sites you should be active on. Alongside email marketing and Search Engine Optimization, social media is part of any comprehensive marketing strategy. Twitter in particular, is a fast paced, interactive platform and that means you need to stay
Three Ways to Increase Your Business Likeability Factor
At the end of the day, people want to do business with companies they like. Of course, it’s important to have a great product or service and consistently deliver on your promises. But when someone is comparing your service to a competitor’s, how much they like your company is going to be a huge factor in determining
How to Create Blog Posts that Appeal to your Ideal Client
A few years ago, photography sites were often built in Flash and were complicated to update. Now, thanks to technology (and WordPress), you can create an awesome website without being a ‘techy’ person. That also means you can update your blog by yourself, without having to pay a designer and wait for them to do
What the latest Facebook Changes Mean for your Business
The sky is falling! Actually, it’s not that bad. Facebook is just making changes to the News Feed functionality and design. Although Facebook makes lots of updates, this time you should probably pay attention. Learn what the latest Facebook changes mean for your business. Otherwise, your brand may fall out of your clients’ news feed. And that means you’ll
How to Create a Home-Based Photography Studio: Part 3
In Part One of this series, we discussed reasons for creating a home-based photography studio. In Part Two, we shared the Studio Self-Inventory, a list of questions that identified your priorities before getting started on your own studio project. Now, I have our finished studio to share with you, along with specific solutions we are