Hold on just one second. Before you skip to tips for attracting visitors to your website, it’s important to understand why attracting visitors to your website is valuable in the first place. The common misconception among businesses using social media is that being popular equates to making money. It canbe profitable, I guess, but only if your profitabiity
Archives for June 2013
How to Show Clients the Value of Professional Photographic Prints
Are your clients getting their prints from the same place they get shampoo? Enjoying photographs on your iPad, phone, or computer is nice. However, it’s the final print that matters most. Making an image look great on screen is art. Making the same image look great in print is another kind of art. As a
4 Tips for Creating Blog Content that Generates Qualified Traffic
If you want to generate qualified leads, you’ve got to start driving qualified traffic to your website. After all, leads don’t just appear out of nowhere! (Although, that’d be nice.) How do you generate qualified website traffic? You guessed it…by consistently publishing content on your blog! To truly find success generating qualified traffic through blogging,
How to Track New Client Inquiries with ShootQ
Managing leads in a studio can be difficult: multiple clients to track, responses to send, and information flying everywhere! Winning a wedding or portrait client’s business is a big deal – so what’s the best way to get them to sign on the (electronic) dotted-line? First you have to get their attention, and keep it!
Free Guide: Social Media for Grownups
Social media must be some sort of marketing magic. I mean, all you have to do is show up and start talking to gain followers and rake in cash, right? Wrong! Social media isn’t magic. It’s just another tool in your online marketing arsenal that – when used correctly – helps you reach business goals.
A Simple Wedding Workflow Checklist
You’ve just finished shooting an amazing ten hour wedding. Two cameras, perhaps even a second shooter. Total clicks are in the range of 3k-5k. Even though you’re on such a high, in the back of your mind you’re thinking, “ugh this is going to be such a long edit!” Monday morning comes around and you start
How to Increase Brand Awareness Using Blogging
If you haven’t heard, blogging is one of your greatest advertisements. (Actually, we think it’s even better than traditional advertising. Seriously.) But while there’s huge potential for your blog to be your greatest tool to increase brand awareness, there are also A LOT of blogs out there. So how do you effectively use your blog to
What are Professional Photographers Really Selling?
Let’s clear our minds for a minute. Think about the things that influence us. Maybe it’s the lustrous elements from our daily routines that are full of inspiration and creativity? So many things sway our thoughts, right? Commercials convince us to call NOW and “GET ONE FREE!” The guy that dances on the corner with
How to Create a Pre-Shoot Guide for Portrait Shoots
The reality is, no matter what information we send to clients to prepare for their shoot, we can’t make them read every word. As much as we want our photography clients to thoroughly understand (and care about) our creative process, some of them are willing to wing-it. Even if we send them great guidance in
One Photographer’s Journey from Part-Time to Full-Time
When I started my part-time professional photography career, in the days of film photography (2001), I didn’t have higher aspirations to become a full-time photographer. I already had a full-time job in the corporate world, so I was perfectly content photographing on the side, especially since photography income was not paying my bills. There’s a