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The Art of Automation

There was a time when every automobile was built by hand. Today, there are only a handful of manufacturers that put their cars together one at a time, but those cars are so ridiculously expensive that few of us will ever sit in one, much less own one. The reason we can all afford a car today is because of automation. Automation is also the reason that there is incredible consistency in the quality of any line of cars. There are too many wedding photographers who want to build their photos one at a time, the old fashioned way. They want to create perfection in each one, but that kind of old-fashioned thinking leads to either unsustainably high prices, or unacceptably long turn around and absolutely no

What Every Photographer Should Know about Pinterest

Here at The Photo Life, we don’t believe in secret formulas or overnight success stories. We believe the only right way of doing business is the one that serves your unique clients and grows your business the old-fashioned way. Hard work and happy clients are your foundation for success. Different systems work for different studios, so the key is finding one that suits your clients and your business! That’s why we’re eager to bring you timely topics that spark debate. Voice your opinion by commenting below! It’s the best thing since whiteboards in college dorms! It’s a breeding ground for copyright infringers! Those strong statements sum up the debate currently raging like a wildfire among creative professionals. Two things are certain: neither Pinterest nor the debate about

5 Reasons to Document Your Photography Studio Workflows

Running your own photography business takes the kind of time and energy that can be mentally and physically draining. With so many deadlines and due dates, phone calls and special requests from clients, and other immediate, pressing issues at hand, it’s hard to take the time to take a step back and make sure everything is running efficiently and effectively. Balancing your immediate tasks with your long term goals can also seem daunting. And making sure nothing slips through the cracks is something that can keep you up at night. While there’s not quick fix software or methodology to adopt for solving all of the stresses and burdens of running a business, having step-by-step documentation of your workflows can help. These aren’t necessarily charts or

Mastering Reception Lighting, Forever.

I’ve had this problem for years when it comes to an entire wedding collection I would post on my website.  Great getting ready, great portraits, beautiful ceremony, and the light is sweet, then we grab the stellar sunset shots and then the reception hits and I’m left with horrible lighting when the DJ turns the lights down low.  I was never really happy & satisfied with the quality of the light on the images with my on camera flash and therefore I just hated to use the images.  So my slideshows stopped with the first dance.  As the years went by I got on camera flash down, but off camera flash was always touch and go.  I could get some of the shots to turn

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The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!