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To Glorify Your Own Success or Help Your Audience Find Their Own?

When you run a small business, it’s hard to find the line where your business ends and you begin. Because of how closely linked you are to your business, it’s often easiest to focus on yourself and your company instead of creating content that’s client-focused and provides your audience with real value. But what’s easiest isn’t always what’s most effective. You’ve probably noticed that some lucky folks have built a large audience of fans and followers by focusing on themselves. They’ve done it mostly glorifying their success instead of showing others how to find their own success. However, there’s a downside to making your audience want to be you instead of providing real value in showing them how to be the best version of themselves. 1. Fans and followers don’t always

Tips to Give Brides Before Boudoir Photography Sessions

Today’s modern bride is classy, confident and fearless. As a boudoir studio that’s been around since the 1990s, we’ve seen our share of brides. We’ve been shooting bride’s boudoir photographs since 1997. Today’s brides want the best of everything, they know they deserve it, and they’ll stop short of nothing to get it. From booking reception locations to florists and caterers, they spare no expense. This is also true when it comes to giving the groom a gift he’ll never forget. Boudoir photographs have become the number one gift on the bride’s list. Many brides ponder booking a sexy boudoir photo shoot, but when it comes to actually making that call, they have all kinds of questions and doubts that go through their minds. That’s why

Meeting Expectations You Didn’t Know Existed: Part 3

Part 3: Confusion & Poor Communication How do you react to clients who have expectations that you are not aware of or expectations that you feel are unreasonable? Where do clients get these expectations? In the past two posts in this series we addressed two of the 4 different sources these expectations come from: – The Market Norm – The first exposure to the type of product or service you offer Today we will look at the remain two sources to discuss: – Confusion caused by your business’ complicated structures – Poor communication between you and the client Confusion: When pricing and offerings are complicated, it confuses the client and he/she will have different expectations than what you actually laid out. Example: A client receives

Meeting Expectations You Didn’t Know Existed- Part 2

Part 2: Getting the First Exposure How do you react to clients who have expectations that you are not aware of or expectations that you feel are unreasonable? Where do clients get these expectations? In my last blog post, I addressed that these expectations come from 4 different sources: – The market norm – The first exposure to the type of product or service you offer – Confusion caused by your business’ complicated structures – Poor communication between you and the client In the last post, we took a look at Contending with The Market Norm. Today we will look at the second source: First Exposure. First Exposure: When a consumer has limited knowledge about a product, the first information they receive about that product

Meeting Millennials: 5 Characteristics that Define Your Newest Customers

Whether you criticize millennials for being entitled, fickle and high-maintenance or praise them for their ability to think outside-the-box and make big ideas happen, the fact is that all business owners need them as either employees or customers. Don’t want your business to die with the boomers? Then, get to know Generation Y, a generation of spenders and change-makers! 5 Important Characteristics of Generation Y, the “Millennials” Understanding the characteristics and the consumer DNA that make Generation Y unique will help you identify ways that your business can provide value to them through products, services and of course, CONTENT! After all, providing value is the first step to gaining customers. TIP: Use this information to help you get to know your target audience!  1. Tech

What ONE THING would YOU change?

Well, whether we’re ready or not, 2012 is coming to a close. As the year winds down, it’s time for reflection and some R&R. When you think about your successes and mistakes over the past year, are there things you wish you’d done differently? Probably. But that’s the beauty of a new year – it’s a fresh start! To get you started, we asked YOU to share ONE THING you’ll do differently in 2013. Every week, we’ll be spotlighting one photographer and the ONE THING that they’re doing differently this coming year. What will you change?   About Erin Oveis Brant Erin Oveis Brant lives with her husband and 2 energetic sons in San Diego, CA. When she’s not chasing kids or playing at the

The Danger of Abandoning Your Website for Facebook

Your website is a customer service and sales expert and a valuable asset for your business. It empowers you to build long-lasting relationships with potential clients and serve current clients. But in the past year, we’ve seen businesses big and small abandon websites and turn to Facebook as a replacement. The problem with treating your Facebook business page as your new website is that by doing so, you give up control. Sure, you’re can change your timeline cover photo, customize your about text and even create Static FBML versions of your page, BUT turning your website over to Facebook still hinders your ability to perform four extremely important content marketing practices. Four Reasons NOT to Replace Your Website with Facebook #1 Unable to Focus on

Harnessing The Power of Mobile Marketing With StickyAlbums

Ask yourself how many of your clients have smartphones, iPads or both?  Our answer was – A LOT! We’ve seen a steady increase in website traffic from mobile devices over the last two years and when I checked again today, it’s staggering that almost 20% of all our visitors were from mobile devices. That’s A LOT of people visiting us from mobile devices! Over 70% of them were on iPhones and iPads. So, that got my brain thinking about how our clients see and share their images digitally via mobile devices. As you’ll see in a personal story coming up, mobile albums improve word-of-mouth marketing like nothing else! Both of these experiences led me to seek out a company that specializes in mobile client albums – StickyAlbums.

Four Magic Words

If  you ever encounter a client with misguided expectations, or a client wondering why you offer what you do, here are four magic words. These four words make all the difference in helping create and manage expectations for your clients. “Most of my clients…” and then whatever it is that you want them to do. Here are some examples you can use: Most of my clients choose either a 10×10 or 12×12 leather-bound book in brown or black. Most of my clients find that an hour and a half is a perfect amount of time for a first look and your wedding party photos. Most of my clients find that it’s a much more enjoyable process to come back to the studio and place their print

Splurging : Convincing Clients That You’re Worth It

Why do we go to Starbucks when we could get the same coffee for $3 cheaper at 7Eleven? Some would say it’s because it’s BETTER coffee while others would argue that the coffee is the same, you’re just paying for the brand and the experience. It’s true, I feel sophisticated, modern and important in Starbucks and when I’m standing in line at 7Eleven, I’m just trying to get out of there as fast a possible!! We pay MORE for things that we value, things we feel connected to and things that give us warm fuzzy feelings inside. I don’t even drink coffee but I bought a Pumpkin Spiced Latte from Starbucks on the way home from a shoot last week just because it’s fall and

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The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!