One of the things we do at Pictage is a LOT of testing, which allows us to gain insights like these: 1) You sell more prints when customers view full size vs. thumbnails 2) Site background color (black or white) has no impact on sales 3) Folders have a MAJOR impact on sales Recently we completed a test designed to sell more coffee table books to parents. Here is what we found… During the January coffee table book promotion we changed the words “Coffee table book” to say “Parent Book” on half the marketing emails to parents.  We were able to easily identify parents because every visitor must indicate their relationship to the event.  From this data we can target marketing messages to specific types of guests