Before photojournalism became an established style of wedding photography, the industry seemed firmly entrenched in a standardized set of perfect cliché-looking shots and effects. Wedding photojournalism transformed the industry. Instead of creating picture perfect scenes for every moment, the wedding photographer strove to capture the truth and realism in the actual moment with his or her creative vision. The result was photography that was no longer standardized as a canned product sold from the shelf of your grocery store. Rather, each client got customized pictures that may not have been flawless, but were perfect in capturing the actual emotion and atmosphere of the scene. Whether or not this should be the primary style of any wedding photographer is a topic of another conversation, as many