Besides the obvious profit incentive, offering holiday specials and promotions is just another excuse to be creative and to offer existing and potential clients a great experience. Here are some specific tips and tricks to doing this. –Start early. Be ready early and give your clients a reason to book early such as a print credit. –Re-release previous events on Pictage and opt-in to Holiday promotions and specials. This is an easy way for you to make money without providing an additional service. For an overview of Pictage’s holiday promotions, order-by dates, and additional tips, click here. –Holiday shoots and mini-portrait sessions marketed specifically toward the end product of Holiday cards. -Offer Holiday portrait packages including the shoot and Holiday specific products such as Holiday