Finding your voice. It sounds easy doesn’t it? The reality is that it’s one of the most complicated tasks we face as photographers. To learn our equipment, we read the manuals, mostly. To learn composition, we study art. But your voice? You must know it to differentiate yourself in an increasingly crowded market. Your unique voice is the secret to joy and growth in your business. So how do you find it? Trovare la Voce The good news is it’s already there. And we all have a path to it. For me, it came into sharp relief in the Tuscan hills outside Florence. I was hired to shoot a wedding by a couple who I had yet to meet and was able to have one