In this video tutorial, Nashville Photographer Phil Thornton walks you through how to set up Google Analytics for your photography website or blog. If you have any questions or comments (such as unique ways for using Google Analytics), leave them in the comments section below or message Phil on Twitter @PhindyPhil. Google Analytics Tutorial by Phil Thornton from Phil Thornton on Vimeo. Written by Phil Thornton Phil Thornton and his wife Mindy run one of the most successful wedding photography studios in the Nashville market, Phindy Studios. Before entering the photography industry, Phil was a web developer and internet marketing professional. He contributed to several international web marketing projects for clients ranging from Disney to Madonna. He has also helped develop internet marketing strategies for celebrities such
Archives
How to Make a Customized Facebook Fan Page for Your Photography Business
UPDATE: Check out Wendy Roe’s articles, “How Photographers Can Use Facebook Timeline” and “Five Facebook Features Every Photographer Should Use” for up to date tips on Facebook for Photographers. Also, don’t miss out on Lawrence Chan’s PDF “The Professional Photographer’s Facebook Strategy Handbook.” Since the last Photo Life Dispatch was all about Social Media, I thought I’d follow up with a post on some specific enhancements and strategies you can use to increase the effectiveness of your Facebook business page. Facebook recently made several changes to the way it handles Business Pages that allows business owners to interact more directly with our “fans.” The new features can be used to your advantage to help beef up your Social Media strategy. The most impressive new feature
Back to Basics, Dodging & Burning in Photoshop (Video Tutorial)
This is the first video in a series by Phil Thornton that will take a look at the basic concepts of post processing an image of a couple. There are several ways to dodge and burn but the concept is the same. With proper dodging and burning you can move the viewers eye through the photo and add depth to an image. These same techniques can be applied to any application you might use for dodging and burning. If you would like to download a free Photoshop action that creates the dodge/burn layers automatically (as seen in the video) click here . Written by Phil Thornton Phil Thornton and his wife Mindy run one of the most successful wedding photography studios in the Nashville market, Phindy
How to Use Photoshop to Get Your Blog Images Ready- FAST!
Everyone knows how a regularly updated blog can be great for your business. Everyone also knows how time consuming writing blog posts and exporting images can be. I created this quick tutorial and Photoshop action to get you thinking about ways you can expedite that process. One thing that used to take us a considerable amount of time was creating the 2-up vertical images with our logo at the bottom. I used to have an action that simply added the logo (or watermark) to the bottom of the image but no really fast way of combining two selected vertical images. Take a look at the video below and the included action, it just might get you thinking about ways you can speed up your bloggin
SEO Tip – Search Engine Optimize Your Images.
Today I am wrapping up this blog post as we fly to our first wedding in Cabo San Lucas, Mexico! If you are like us, weddings during this time of year are often met with equal parts excitement and that overwhelmed feeling you get in the midst of the busy season. I started thinking about SEO tips that I could contribute this month that didn’t create any extra work on your part since the consensus seems to be that we all have enough going on at the moment. Who wants to add major site changes or web presence growth campaigns to their to-do list right now anyway? We’ll save that stuff for the slower winter months. Besides, you still have to pack for PartnerCon 🙂
SEO Quick Tip- Link Building
SEO, or Search Engine Optimization, is an insanely popular topic these days. There is a lot of great information out there for small business owners looking for a way to increase their exposure to web savvy clients. Unfortunately, many people are turned off by the thought of one more technical skill they will have to master in order to stay competitive in their market. This isn’t the case at all. One of the most impactful things you can do to increase your ranking in search engine results actually requires no knowledge of code, no access to your site’s server and no experience whatsoever as a web developer. This simple yet powerful SEO tool is Link Building. Link Building is quite simply the act of increasing