If you’re an event photographer, there’s no better opportunity to reach your target market than at an actual event. No matter what kind of event it is — a wedding, mitzvah or birthday party — most of your client’s guests are potential NEW clients for you! Traditionally, client communities consist of similar socioeconomic classes and aesthetic preferences. So, the guests at that event this weekend are prime examples of your target market! And if your client liked you enough to hire you, then many of their guests might too. Don’t pass up an opportunity to market directly to them. Spread the word at the event – use event cards! Not only will you give them a take-away with your contact information, but you’ll also give them
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What’s NEW with ShootQ for Photographers?
What’s new with ShootQ? That’s right – there’s a new a batch of updates to ShootQ that will help you streamline your photography business. This release is the second part of a two-phaser. The first phase was especially popular with portrait photographers. Here’s what’s new with ShootQ in this second release… 1. Product Options Visible to Clients – This feature lets your clients choose product options from the “share pricing” pages and proposals. While this has been an awesome internal tool for photographers to keep their product options organized, it is now also available for clients to view and choose options. With this release, the feature now works for ShootQ accounts…and our January Nimbus release will update this feature there as well! Read More Here >>> 2.
Preparing for PartnerCon — Tips & Techniques
So you’re headed to PartnerCon this year and it’s coming up fast (seriously, I thought it was still September yesterday) – how can you prepare? I know this time of year is crazy busy for a lot of us. It’s either wedding high season or we’re buried in the mountain of post-processing from high season just ending. For portrait peeps out there, Christmas is just around the corner – yikes. Take a deep breath and five minutes for a coffee break. Go pet your cat. Watch the October rain outside. And then remember to prepare for PartnerCon. PartnerCon is meant to be a big influence in the life of your business, and if you let it, it can even be a game changer. Here’s what
Are you taking full advantage of your guest list?
First, I’ll start off with a confession. My name is Emily and sometimes I shoot and burn. Anyone else out there with me on this one? I know, I know, its not easy to admit in this community, but I know a ton of photographers do it. Why do I sometimes shoot and burn? Honestly sometimes after dealing with all that comes along with selling and processing an Emily Photo wedding package, it’s nice to do a 2-hour shoot, burn a disk and be done. Done in just a few hours, ahhh doesn’t that sound great? For me, this model doesn’t make sense for my wedding or portrait clients, but for a child’s birthday or anniversary party, it works great! I’ve been booking more and
How to Prep Your Clients to Use Pictage
One of the real benefits of my job is that I get to meet with successful photographers all the time. One of the challenges is that I also get calls from folks who are struggling. Some folks I can help. When it comes to ideas for marketing your business, dealing with sticky situations or just the need for a quick pep talk, I’m your man. (Just don’t ask me to help you take better pictures. There are lots of people who can do that better than me). With this said, there is one question I get asked all the time. How can I sell more products? My answer is simple … (and therefore probably counter-intuitive). Use Pictage more. Here’s what I mean. When I ask
Pictage Podcast – Simon Anderson
This week on the podcast Sara heads to the Pictage headquarters for a conversation with Chief Marketing Officer, Simon Anderson. Simon shares tips on innovative ways for photographers to maximize their profits and provides specific ideas and suggestions on: Creating customized pricing and packages Unique approaches to build business through referrals Maximizing the value and usage of your blog, slideshows and online marketing channels The nuances of up-selling and more…. Simon also shares details about new and upcoming Pictage products and services, including future integration with other online platforms. Powered by Podbean.com
Photoshop Tutorial- Part 2 – White Point and More Levels!
Hey Pictagers! I’m back again! For those of you that didn’t get a chance to read my last post, Part 1 of this tutorial, we have been talking about levels, what they mean and how to use them. One thing I realized after writing Part 1 is that even though I talked about the white point of an image, I didn’t quite explain what it is, how to find it, and how it helps you regulate the levels of an image. The simple definition is that the white point of an image is what is recognized as it’s brightest point. Sometimes that’s your subject, but sometimes it is something else like the sky, a bright window or a light fixture. With a well exposed image this won’t
How to Use Pictage to Make More Money and Get More Web Sales!
At Pictage we are often asked the following question from Pictage members, “How can I use Pictage to make more money and get more web sales?” We have gathered the following tips and suggestions in order to answer this question in the best possible way. We are confident that you will find them helpful and effective! How can I make more money and get more web sales? -First check your catalog to see what you are charging for prints. –Schedule events early and offer pre-registration credits to build your online guest list immediately after booking your event. This can increase your revenue by 30%! -Continue to build your guest list and capture email addresses by handing out events cards. Any time is a good time
Photography Applications for Your iPhone/iPod Touch
If you have an iPhone or iPod Touch, do you use applications for your photography, your business, for fun? I recently came across a bunch of photography app’s for my iPhone (some have been mentioned recently on the Pictage forums) and I can’t seem to decide which ones to use. I have gathered together the following applications that look fun and useful, they are listed along with their price and star rating according to iTunes. Which ones do you use and why or why not? I have started a thread on the forums like this, check it out and let the Community know what you think! In no particular order… ColorSplash $1.99…….. 4 Stars ColorSplash lets you quickly change any of your photos into a
Being New on the Pictage Forums
Picture this: you’re a new photographer, just getting serious about weddings. You’ve done a handful of weddings – and loved it – but just don’t quite understand how to dive in to the world of wedding photography. You have a passion for creating images, but no clue how to run a successful business. Sound familiar? That was me, just two years ago. After trying to get my business off the ground for a year, I started thinking about how I could make my photography business stand out in the crowd – I just didn’t know where to start. Then, I heard about Pictage. I joined mainly because of the ease of online viewing and print order fulfillment. I thought this was the key to growing