Why do clients hire you? Think about it for a minute. Over the past 13 years as a photographer/entrepreneur, I’ve realized that the reason people hired me was not always what I assumed it was, especially in the beginning years of building my business and reputation. I would have liked to think that people hired me because they had to have me as their photographer. Looking back over my first few years though, I realized that many of the people who hired me did so not because of who I was, or what I did, but for some other lesser reason. They might have hired me because I was the most economical, because I sold them on me, because I had a show special, or because I