4. Consistency is Key Make sure you are striving to deliver a complete high quality body of work for each and every one of your clients; not just shooting for one or two “money shots.” Think about it from the bride’s perspective; chances are that your clients have looked through featured galleries on your website of your favorite work; maybe they’ve met you in person and have seen a couple of albums that are the best ones you’ve put together. This is how they view you and your work and this is what they hired you for. They probably aren’t thinking about the 99% of your work they haven’t seen, and how that might not measure up to what you’ve featured. What happens when you