The real cost of gaining clients otherwise known as: Why KEEPING clients costs less than GETTING them. As photographers and small business owners, our obvious focus is on growth. While it is right to assume that new clients = growth, that is NOT the only way to grow your business. It may not even be the
Let me give you a hint, it’s NOT pictures! GASP! (I know). It’s obvious that this generation, the most photographed generation in history, has the least appreciation for photos. That appreciation seems to decrease by the day. Have we, as a society cheapened the professional photo? Maybe so! But, we are here to tell you,