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The Photographer’s Guide to Content Marketing

Content Marketing for Professional Photographers

Just as your sales process should gently guide your clients toward a common goal, so should your blog. Your blog is an effective marketing tool when you use it to connect with ideal clients and guide those clients to a common destination.

This Dispatch will explore the principles of Content Marketing, a concept that uses valuable content to turn potential clients into clients, and clients into repeat clients.



  • The Content Marketing Field Guide by The Photo Life
  • An In Depth Look at Your Sales Funnel by The Photo Life
  • You Don’t Fit Into a Box by Elizabeth Villa
  • Creating a Client Focused Content Strategy by Erin Youngren
  • 5 Tips for Killer Content by Katie Humphreys


When you started your photography business, you heard that your blog could serve as a valuable marketing tool. Forum participants and industry peers preached that if you were authentic and consis- tent in posting content on your blog, you could not only boost SEO, but also connect with a large

audience of prospects. Then, hopefully, this audience would fall in love with you and become paying clients.

With that in mind, you’ve been putting yourself out there, and have been spending enormous amounts of time and energy to keep your blog active. You’ve hoped for good traffic, loyal readers, and eventually interest from prospective paying customers.

But building your blog and posting consistently isn’t enough.

It takes more than authenticity and consistency to convert blog readers to paying clients; you need a disciplined process and approach. In this Dispatch, we’ll explore how to successfully use your blog as an effective marketing tool using a three step process:

1. Creating and freely sharing valuable content

2. Building authentic and relevant relationships

3. Guiding prospects through the purchase decision


Continue to connect with Volume 5 of The Photo Life Dispatch by sharing your thoughts here on The Photo Life Blog, and on Facebook and Twitter, #ThePhotoLife.

  1. What is your biggest content creation challenge?
  2. What is your biggest challenge when creating your sales funnel?
  3. What are your goals for using Content Marketing moving forward on your photography blog?

Our lawyer wants you to know that… This newsletter contains content provided by third parties. The views and opinions of such third parties do not necessarily reflect the views and opinions of Pictage or its affiliates. Pictage does not warrant or make any representations regarding the use or the results of the use of any materials in this newsletter in terms of their correctness, accuracy, timeliness, reliability, or otherwise. To the fullest extent permissible pursuant to applicable law, Pictage disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose.

Limitation of liability. Under no circumstances, including, but not limited to, negligence, shall Pictage, its subsidiary and parent companies or affiliates be liable for any direct, indirect, incidental, special or consequential damages that result from the use of, or the inability to use, any materials in this newsletter. If you are dissatisfied with any such material, or with any of Pictage’s terms and conditions, your sole and exclusive remedy is to discontinue receiving this newsletter.

The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!