Just as your sales process should gently guide your clients toward a common goal, so should your blog. Your blog is an effective marketing tool when you use it to connect with ideal clients and guide those clients to a common destination.
This Dispatch will explore the principles of Content Marketing, a concept that uses valuable content to turn potential clients into clients, and clients into repeat clients.
WHAT’S INSIDE:
- The Content Marketing Field Guide by The Photo Life
- An In Depth Look at Your Sales Funnel by The Photo Life
- You Don’t Fit Into a Box by Elizabeth Villa
- Creating a Client Focused Content Strategy by Erin Youngren
- 5 Tips for Killer Content by Katie Humphreys
TAKE A LOOK:
When you started your photography business, you heard that your blog could serve as a valuable marketing tool. Forum participants and industry peers preached that if you were authentic and consis- tent in posting content on your blog, you could not only boost SEO, but also connect with a large
audience of prospects. Then, hopefully, this audience would fall in love with you and become paying clients.
With that in mind, you’ve been putting yourself out there, and have been spending enormous amounts of time and energy to keep your blog active. You’ve hoped for good traffic, loyal readers, and eventually interest from prospective paying customers.
But building your blog and posting consistently isn’t enough.
It takes more than authenticity and consistency to convert blog readers to paying clients; you need a disciplined process and approach. In this Dispatch, we’ll explore how to successfully use your blog as an effective marketing tool using a three step process:
1. Creating and freely sharing valuable content
2. Building authentic and relevant relationships
3. Guiding prospects through the purchase decision
CONTINUE TO CONNECT:
Continue to connect with Volume 5 of The Photo Life Dispatch by sharing your thoughts here on The Photo Life Blog, and on Facebook and Twitter, #ThePhotoLife.
- What is your biggest content creation challenge?
- What is your biggest challenge when creating your sales funnel?
- What are your goals for using Content Marketing moving forward on your photography blog?
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