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How Collaboration Changes the Way Photographers Do Business
Aristotle was onto something. When he said that “the whole is greater than the sum of its parts,” he set the stage for collaborative business models. What Aristotle accurately observed was that a cohesive group working together outperforms even its best individual member.
What if photographers started working with their clients to create a more valuable result than either could create on their own?
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What’s Inside:
A challenge to look at your photography business in a different way, to see your clients as collaborators rather than consumers. Inside you’ll also find a practical guide for taking the first steps toward a new, collaborative business model.
Take a Look:
Aristotle was onto something. When he said that “the whole is greater than the sum of its parts,” he set the stage for collaborative business models. What Aristotle accurately observed was that a cohesive group working together outperforms even its best individual member.
What if photographers started working with their clients to create a more valuable result than either could create on their own?
Forget the old school business model of the lone photographer in front of his computer, emailing eager clients about timelines for album delivery. Instead, visualize a lively conversation between a photographer and her client. They video chat, sharing ideas about how to curate content from the past year to design a book that memorializes milestones as significant as a teenager’s graduation and as simple as a child’s lemonade stand.
Continue to Connect:
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