Does your blog bring you real job leads, ideal clients and incredible shooting opportunities?
Well, it should! When you started your photography business, you heard that your blog could serve as a valuable marketing tool. So you’ve been putting yourself out there, and have been spending enormous amounts of time and energy to keep your blog active.
But building your blog and posting consistently isn’t enough.
It takes more than authenticity and consistency to convert blog readers to paying clients; you need a disciplined process and approach. This guide will help you successfully use your blog as an effective marketing tool. It’s a three step process:
1. Creating and freely sharing valuable content
2. Building authentic and relevant relationships
3. Guiding potential clients toward the purchase decision
