Your website is a customer service and sales expert and a valuable asset for your business. It empowers you to build long-lasting relationships with potential clients and serve current clients. But in the past year, we’ve seen businesses big and small abandon websites and turn to Facebook as a replacement. The problem with treating your
Archives for 2012
Harnessing The Power of Mobile Marketing With StickyAlbums
Ask yourself how many of your clients have smartphones, iPads or both? Our answer was – A LOT! We’ve seen a steady increase in website traffic from mobile devices over the last two years and when I checked again today, it’s staggering that almost 20% of all our visitors were from mobile devices. That’s A
Fitting Photography into Life as Mom: Spot News to Still Lifes
When I first became a Mom, I found myself cringing in answer to that dreaded question, “what do you do?” and throwing out something to the effect of “I used to be a journalist, a newspaper editor.” I never thought to become a stay-at-home-mom; I always expected to have an in-office (or more appropriately, as a
Coordinating a Team of Filmmakers
“When love and skill work together, expect a masterpiece.” – John Ruskin Whenever I hear of a filmmaker or wedding videographer documenting a wedding or special event alone, I scratch my head. Maybe I am worse at my job than most, but I can’t fathom being responsible for all the big, tiny, and fleeting moments
Why Successful Entrepreneurs Have a Cloud Ecosystem
Working from anywhere Working from any device Piece of mind + data safety Ease of use Cheaper IT Appear more like a “big” business, even when you’re small! Successful entrepreneurs are always on the move. They’re constantly moving their business forward, no matter where they are (case in point, I’m at a concert waiting for
3 Best Practices For High Impact Holiday Email Marketing
The holidays are here! It’s time to dust off your email marketing list and bring in customers for the holiday season. If you want true impact from your email campaigns, it’s important to stick to these 3 best practices. With the power behind best practices in mind, here are three list management rules everyone should follow: 1. Clear and Direct
Pinterest for Brands: Questions to Ask and Inspiration to Consider
Pinterest isn’t just another social network. It’s much more than that. For brands and individuals looking to provide value to their specific audience, Pinterest is an opportunity to provide particularly relevant content through curation. No one’s audience is at a loss for information. In fact, most people are inundated with useful information. The key ways
How Photographers Can Take Their Sites from Functional to Unforgettable
The problem with most websites isn’t that they don’t look good. It’s that they don’t work well. Sure, you can see the portfolio, you can find the information – that’s all there. But being professional and fulfilling the basic functions of a site are the worst standards imaginable. These things should be the bare minimum
How ShootQ’s Latest Updates Streamline Your Photography Business
What’s new with ShootQ? That’s right – there’s a new a batch of updates to ShootQ that will help you streamline your photography business. There are a few features we think everyone will appreciate, but Portrait Photographers will find these updates especially useful. This release is the first of two phases, so be on the lookout
The Pro Photographer’s Retreat and Planning Guide
**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!** Happy Holidays TPL friends! Can you believe 2012 is quickly coming to a close? How’d your business fare? Whether it’s been a fantastic year of growth or a frustrating year