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What is Your Photography Brand Saying About Your Business?

Photography Brand

In any business, we talk a lot about building a brand. Brand loyalty is especially important for building repeat business and repeat business drives success. For various kinds of businesses it may be easier to build a brand because their product and market is focused to a product or service. But what happens when you have a diverse business like photography? Do you have a photography brand in your business and if so, what is your brand saying? When we begin to think about building a better photography brand we must start by definition. What is photography branding? While a proper branding plan should have coordinate colors, designs, and materials, that does not comprise “branding” as a whole. Yes we all understand that, in order

Tax Deductions for Photography Businesses

tax deduction for photography

Mom always said, “There are only two things in life that you can’t avoid, taxes and death.” Both personal and business taxes will come and they often make small business owners, like photographers, wince.  But they don’t have to be painful!  Today we are going to explore the world of tax deductions.  Maybe you are missing valuable tax deductions for photography that could be saving you money! If you are like most photographers, you probably started your photography business because of your passion for the art.  It’s something you love doing as a hobby and you grew the business into a part-time or full time gig. While we could talk about the art of photography all day, it is the business of photography that needs

Your Photography Website: Why it may be hurting you.

photography website mistakes

So everyone knows that websites are to small businesses, what a good old business card was 20 years ago. Not only is a virtual requirement for photographers, but it is expected for a photographer’s website to be many things. Today we are going to talk about photography websites and why yours may be hurting your business! Photography Website Mistake #1: Trends Much like clothing, websites are a visual statement and often the first impression of your business.  You would not wear yard work clothing to photograph a wedding, so why then, would you allow your website to put off a similar impression? Also, like clothing, trends come and go in websites.  Flash sites, musical slideshows, mismatched trendy style photography… all of these things can date

The REAL cost of gaining clients.

The real cost of gaining clients otherwise known as: Why KEEPING clients costs less than GETTING them. As photographers and small business owners, our obvious focus is on growth.  While it is right to assume that new clients = growth, that is NOT the only way to grow your business.  It may not even be the smartest way!  Today we are going to talk a little bit about why keeping clients costs less than getting them. Yes, so everyone starts out in a phase of business where earning new clients is necessary.  Even for established businesses, you need NEW clientele.  It’s true and we would never debate that.  But try not to narrow your vision for your photography business to just getting new clients or you

End of Season ReBoot

end of season reboot By Enna Grazier Enna has a deep love of big sky spaces, chocolate, and travel. She founded Inspire Photo Retreats (www.inspirephotoretreats.com) with the support of many talented and generous photographers, and now co-­produces it with Mark Higgins and Eric Foley. Enna lives in New Hampshire and runs Grazier Photography (www.grazierphotography.com) a wedding photography studio with her husband Matt. Enna in front of woodpile – “tintype by Matt Grazier” It’s that most exhausting time of year for wedding photographers again: we are feeling the image fatigue, the muscle fatigue, and the ache of not having enough time for clients, friends, family, and self. One of Enna’s favorite images from 2015. A quiet moment with the bride before her wedding ceremony. I’ve learned over

A Winter Retreat Like No Other

Let me be very clear: I have never been into winter sports. Skiing, ice hockey or even ice skating were all simply bizarre to me. You see, I grew up in Madras, India, where “winter” is when the temperature hits 75 degrees. There, you’ll see aunties and uncles hustling over the main stretch of the beach in sweaters and scarves. I grew up unaccustomed to the cold weather. In fact, when my fingers start to freeze up, I look for the nearest Starbucks where I can quickly warm up. Don’t ask me what I am doing now in New England! Jokes aside, when I heard Inspire Photo Retreats takes place in the middle of snow season and offers a ready refuge to photographers, I was

The Power of Personal Projects

Every year since I launched my photography business, I’ve carved out time to pursue a personal project. It’s a part of my art that has helped me flourish as an artist, a person and as a business owner. Ranging from a large project that took over 2 years to complete and culminated with a gallery show to a small project I completed in 15 days with iPhone only pictures, each personal project has existed solely to help me create work that speaks to my heart and show the world the space I was in at the time. Personal projects are exactly what they say: personal. They exist to give you a channel to explore parts of WHO you are and WHAT interests you with only

5 Tips for Coordinating and Creating Compelling Social Media Messaging

Coordinating social media messaging can be daunting. Not only do you feel pressured to craft perfectly interesting messaging that attracts attention, but you’re supposed to do it consistently! Here are five tips for removing stress and saving time while creating social media messaging for these channels: 1. Choose the right tool. Instead of jumping from login to login, choose a tool that enables you to post content on various social media sites from a central location. We recommend Hootsuite. 2. Schedule in batches. Instead of waiting for inspiration to strike or spending bits of time creating social media messaging throughout the week, identify a specific time and day each week to create and schedule messages. By batching your messages, you’ll be consistent and efficient. Note: Although you’re scheduling

Inspire Photo Contest 2015, Sponsored by ShootQ

Thank you to everyone who entered this year’s Inspire Photo Contest, sponsored by ShootQ. We received some fantastic and diverse entries.

And the winners are:

First Place Winner (508 Votes): Photo by Taylor Whitham, t.Dow Photography

Second Place Winner (389 Votes): Photo by Jeff Turner, Black Thumb Studio

Third Place Winner (212 Votes): Photo by David Apuzzo, David Apuzzo Photography

See all submissions…

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The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!