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3 Ways Twitter Enhances Email Marketing

Twitter is not just another social network. Other than Facebook, it’s one of the most important social sites you should be active on. Alongside email marketing and Search Engine Optimization, social media is part of any comprehensive marketing strategy.

Twitter in particular, is a fast paced, interactive platform and that means you need to stay active yourself. Luckily, staying visible and sharing your email content is easy with Mad Mimi!

Here’s some tips on being a Twitter and Email pro:

1. Share your newsletters on Twitter

Twitter is a powerful way to share content and that’s exactly why your content should be there! While you can’t possibly condense your Mad Mimi newsletter into 140 characters (click here for some Twitter trivia), the good news is, you don’t need to. Use Mad Mimi’s “Share” button to tweet your newsletter, complete with Twitter friendly link.

Pro Tip: You can also encourage Twitter followers to sign up.

Mad Mimi provides a hosted sign up form. All you need to do is share the URL on your social networks. You can find that under Webform in your Mad Mimi account. Then simply click “share” to get the URL, pre-shrunk to fit in a tweet!

2. Increase your Twitter followers with Mad Mimi Social Links

Using Mad Mimi’s Social Links Add On is a great way to encourage your email readers to join you on Twitter and other social networks. You can enable this in the Add Things section.

What Social Links does is add beautifully designed icons that link to your social networks to every email newsletter. This means your readers can find, and follow you without any legwork needed.


3. Encourage your readers to share your newsletters on Twitter

Twitter is a sharing community and with Mad Mimi, you can offer your email readers an opportunity to share your newsletter with their own followers directly from the inbox.
You’ll be able to activate this when sending. Hit send, select your lists, and press continue.


About Mad Mimi



Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service. This article was originally published in Mad Mimi’s blog. Check out the original post here.

The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!