Blogging can be a daunting task for photographers, but it's essential for showcasing your work and improving your online presence. Google favors active websites, and consistent blogging helps with that. Here are six strategies to make blogging less painful and more effective:

1. Set Aside Dedicated Blogging Time

As small business owners, we juggle numerous tasks. To ensure blogging gets done, schedule dedicated time for it. Add blogging to your workflow in ShootQ, making it a habit. Whether it's a specific time of day or week, consistent blogging will benefit your business.

2. Create a Content Calendar

Determine how often you want to blog and set soft deadlines. Plan your weeks or months of content to know what blogs need to be written and when. We recommend using tools like Asana to organize and plan your content.



3. Keep an Ongoing List of Blog Ideas

Maintain a list of blog ideas and resources using a journal, Google Drive, or other methods. This will help you stay organized and ensure you always have topics to write about. Download our Big List of Blog Topics to get a head start.

4. Repurpose Old Content

Review your previous content to find pieces you can update, repurpose, or tweak. If you've been blogging for a while, you'll likely find some great options for creating "new" content from old posts.

5. Utilize Blogging Software

Using the right software can vastly improve your blogging efficiency. We recommend BlogStomp, which can save you hours in the blogging process. They even offer a free trial, so you can see the benefits for yourself.

6. Tag Your Favorite Images

When you have a "Wow, I love that image" moment while editing, tag the image in Lightroom. Mark it as a five-star image to easily find it later when you're ready to blog. Commit to a system that works for you and stick with it.

Share Your Tips

You're the experts! We'd love to hear what blogging tips work for you. Comment below and share the strategies you've found to make blogging easier.