Bringing out the best in a real woman starts with letting her know what to expect and taking the performance pressure off of her. Most women who approach me for a shoot have similar concerns and hesitations. Make sure to address each of them by keeping it light with a sense of humor, validating her feelings, and letting her know what to expect. The most common doubts I hear are: “I DON’T KNOW HOW TO POSE.” I usually respond to this hesitation with a laugh and say, “Good! Let’s not do that.” I explain how I’ll coach her by giving her simple directions, like “toss your hair.” I also reassure her that I will always demonstrate what I have in mind first. I make sure