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Quantity of Light is not the same as Quality of Light: Part 2

I’m here to dispel a myth. Quantity of light isn’t the same as quality of light. There’s a common misconception that the more light you have, the better your photo will be. But an accomplished photographer knows the difference between ‘quantity of light’ and ‘quality of light’. In my first post in this series, I shared some tips on using reflectors on your shoots. In this post, we’re going to talk about when to use flash. Get ready to break out your strobes. Here we go… I once worked with a photographer who told me, “I never use flash!” His way of dealing with low light situations was to crank up his ISO and open his aperture as wide as he could – usually f/1.2 or

Quantity of Light is not the same as Quality of Light: Part 1

I’m here to dispel a myth. Quantity of light isn’t the same as quality of light. There’s a common misconception that the more light you have, the better your photo will be. But an accomplished photographer knows the difference between ‘quantity of light’ and ‘quality of light’. Here’s a great example of this myth in action: a client calls you to schedule a portrait session. Immediately, they think (out loud), “Let’s do our portrait session at NOON because that’s when there’s a lot of light!” Of course, this is actually one of the worst times of day for portraits, because the direct overhead light is very harsh. Early morning and late afternoon (the ‘golden hours’) are much better, because the light is more complimentary and

How to Avoid Burning out on Photography

This is what the last 30 days have looked like for me. The collage above is representative of: • 4 weddings • 5 engagement sessions • 2 bridal fashion shows • 1 fashion/catalogue shoot • 6 museum exhibits photographed • 4 days photographing the Frieze New York Art Fair • Approximately 120 hours taking pictures • Approximately 8975 photos (after editing) Sure, it’s good to be busy. I’m not complaining about that. However, it’s a heavy workload, which made me think: it’s time to address the subject of ‘burnout.’ Being ‘burnt out’ can take many forms – feeling tired (physically and emotionally), lacking enthusiasm about your work, experiencing apathy, irritability, and frustration. None of those things are good for your pictures, your business, or your life! And you don’t have

Why Every Pro Photographer Should be a Pro People Watcher

I once had a client ask, “How do you get those amazing shots of emotional moments at weddings? How do you know when they’re going to happen? What’s the secret?” Do you want to know “the secret?” Come closer…a little closer…it’s called observation. That seems pretty obvious; a photographer translates what they observe through their camera to produce an image. But are you actively observing, or are you just clicking the shutter? The problem for many photographers is that they aren’t actually ‘seeing’ what is going on. The Art of People Watching “People Watching” is a time honored tradition where you sit and just watch the people passing by. It can be extremely entertaining, but it’s also informative. The next time you are out ‘people

On Location Lighting with Speedlites, Part 2 – Weddings

Some photographers have an aversion to using a flash. A photographer who once assisted me on weddings told me that he “never needed to use a flash.” Instead, he preferred to open the aperture as wide as it would go, and crank up the ISO! The problem is that you’ll end up with lots of noise in your photos and your depth of field is so small that if your subject moves slightly, you risk them being out of focus. Your flash is a tool – whether you use it all the time or sparingly, you should know when and how to use it. Don’t get me wrong, I’ll shoot with available light as long as it’s ACTUALLY available and produces a great image. Unfortunately,

On Location Lighting With Speedlites Part 1 – Portraits

I like to travel light. Maybe it’s because I spent many years working without an assistant. Also, as I grow older, I don’t really like carrying a lot of equipment. You know what I mean, right? Aches and pains aren’t fun. So, instead of hauling hundreds of pounds of studio lighting equipment I decided that I would create a system for using my speedlites whenever I had to go on location – whether it’s for weddings, portraits, headshots, or fashion shoots. Here’s what I use on my shoots: • Speedlite (or two, depending on the size of the group or if you want a rim light) • Wireless Trigger (I use a Pocket Wizard Mini TT1 and Flex TT5) • Light Modifier (beauty dish, softbox,

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The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!
The NEW ShootQ is Complimentary while in Beta mode for the next few months.  Enjoy!