Most small businesses realize the importance of meeting and exceeding client expectations. But when we strive to do this, it’s based on the expectation that we, as a business, have established.  How do you react to clients who have expectations that you weren’t aware of, or expectations that seem unreasonable? Where do clients get these expectations? In my experience, these types of client expectations come from four sources: The market norm The client’s first exposure to the type of product or service you offer Confusion caused by your business’ complicated structures Poor communication between you and the client During my next series of blog posts, I will share these sources with you, show you how to contend with unknown expectations, and outline how you can