Well, whether we’re ready or not, 2012 is coming to a close. As the year winds down, it’s time for reflection and some R&R. When you think about your successes and mistakes over the past year, are there things you wish you’d done differently? Probably. But that’s the beauty of a new year – it’s a fresh start! To get you started, we asked YOU to share ONE THING you’ll do differently in 2013. Every week, we’ll be spotlighting one photographer and the ONE THING that they’re doing differently this coming year. What will you change? Here’s what photographer RJ Kern said: About RJ Kern A destination wedding photographer based in Minneapolis and Denver, RJ Kern loves to create as much as share. He’s
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3 Steps to a New Year’s Resolution That Sticks
It’s New Year’s Resolution time. Yes, that time of year where we set epic plans for the year to come, only to give up on most or all of them by February 1. The problem is not coming up with goals but actually accomplishing them. Maybe last year this time you were snuggled up in your chair by the fire, your mind wandering through the possibilities for 2012? Maybe a few of these were on your list: Right now you may be in that same chair snuggled by the fire. You have new goals, and let’s face it a bunch from last year. Get a pen and paper, (switching apps on the ipad to take notes sucks,) and follow the three steps below. You’ll be
What ONE THING would YOU change?
Well, whether we’re ready or not, 2012 is coming to a close. As the year winds down, it’s time for reflection and some R&R. When you think about your successes and mistakes over the past year, are there things you wish you’d done differently? Probably. But that’s the beauty of a new year – it’s a fresh start! To get you started, we asked YOU to share ONE THING you’ll do differently in 2013. Every week, we’ll be spotlighting one photographer and the ONE THING that they’re doing differently this coming year. What will you change? Here’s what Matt Davis said: About Matt Davis Matt Davis has been described as the “Head Coach of Wedding Videography,” and was named one of the “Top 25″
Meeting Millennials: 5 Characteristics that Define Your Newest Customers
Whether you criticize millennials for being entitled, fickle and high-maintenance or praise them for their ability to think outside-the-box and make big ideas happen, the fact is that all business owners need them as either employees or customers. Don’t want your business to die with the boomers? Then, get to know Generation Y, a generation of spenders and change-makers! 5 Important Characteristics of Generation Y, the “Millennials” Understanding the characteristics and the consumer DNA that make Generation Y unique will help you identify ways that your business can provide value to them through products, services and of course, CONTENT! After all, providing value is the first step to gaining customers. TIP: Use this information to help you get to know your target audience! 1. Tech
What ONE THING would YOU change?
Well, whether we’re ready or not, 2012 is coming to a close. As the year winds down, it’s time for reflection and some R&R. When you think about your successes and mistakes over the past year, are there things you wish you’d done differently? Probably. But that’s the beauty of a new year – it’s a fresh start! To get you started, we asked YOU to share ONE THING you’ll do differently in 2013. Every week, we’ll be spotlighting one photographer and the ONE THING that they’re doing differently this coming year. What will you change? Here’s what Parris Whittingham said: About Parris Whittingham A born New Yorker, Parris Whittingham is inspired by the soulfulness, wisdom and love of his mother and grandmother. He
Simplicity is the Nature of Great Emails
The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more, more, more. This misguided pursuit of increased visibility merely leads to increased invisibility. Before joining the invisible ranks of the “clutter cult” of email marketers, consider that a huge body of marketing research demonstrates that the human mind is a sucker for simplicity and focus. The eye embraces that which can be easily digested. Less is more. Unless you’re emailing something of personal relevance or urgency to your client, you have only three and a half seconds to be interesting. Fail, and you’re
What ONE THING would YOU change?
Well, whether we’re ready or not, 2012 is coming to a close. As the year winds down, it’s time for reflection and some R&R. When you think about your successes and mistakes over the past year, are there things you wish you’d done differently? Probably. But that’s the beauty of a new year – it’s a fresh start! To get you started, we asked YOU to share ONE THING you’ll do differently in 2013. Every week, we’ll be spotlighting one photographer and the ONE THING that they’re doing differently this coming year. What will you change? About Erin Oveis Brant Erin Oveis Brant lives with her husband and 2 energetic sons in San Diego, CA. When she’s not chasing kids or playing at the
3 Ways to Tap into Supportive Creative Communities
There are days when being creative is awesome – your juices are flowing, you’ve got great ideas, awesome clients, and loads of energy. You know what that’s like – the Holy Grail of pursuing a creative profession. But none of us are lucky enough to achieve that everyday – and sometimes, it seems like it’s been weeks or months since that Holy Grail feeling has visited. And often, whether we’re writers (like me), or photographers, or designers, or any other sort of creative type, we spend much of our work time alone (even in an office environment). I sometimes end up stuck in a miasma of a downward cycle, where I lack energy so I don’t work hard enough to come up with new ideas,
The Danger of Abandoning Your Website for Facebook
Your website is a customer service and sales expert and a valuable asset for your business. It empowers you to build long-lasting relationships with potential clients and serve current clients. But in the past year, we’ve seen businesses big and small abandon websites and turn to Facebook as a replacement. The problem with treating your Facebook business page as your new website is that by doing so, you give up control. Sure, you’re can change your timeline cover photo, customize your about text and even create Static FBML versions of your page, BUT turning your website over to Facebook still hinders your ability to perform four extremely important content marketing practices. Four Reasons NOT to Replace Your Website with Facebook #1 Unable to Focus on
Harnessing The Power of Mobile Marketing With StickyAlbums
Ask yourself how many of your clients have smartphones, iPads or both? Our answer was – A LOT! We’ve seen a steady increase in website traffic from mobile devices over the last two years and when I checked again today, it’s staggering that almost 20% of all our visitors were from mobile devices. That’s A LOT of people visiting us from mobile devices! Over 70% of them were on iPhones and iPads. So, that got my brain thinking about how our clients see and share their images digitally via mobile devices. As you’ll see in a personal story coming up, mobile albums improve word-of-mouth marketing like nothing else! Both of these experiences led me to seek out a company that specializes in mobile client albums – StickyAlbums.