Did you know there is a science to creating your pricing? Yep, I’m serious. There are many ways to do it right, and plenty of ways to do it wrong, but most importantly – there is a science to pricing your services. It’s important to understand the different methods that are available to you, so that you don’t miss out on the method that fits your business best.
In the photography community, there have historically been three different ways to price yourself. One – the package method. Two – the a la carte method. And three – the upsell method. All three are very effective methods of pricing and packaging, but it is common for photographers to choose ONE way to price their services, and to stick to that ONE way no matter what, based on what is working for those around them.
The first key is to realize that there are different methods of pricing and packaging your services because different methods work for different people. While packages might work perfectly for one photographer, an a la carte method is best for another. Learning what type of pricing to offer involves learning how you sell. You need to present your services in a manner that is consistent with how you talk about them, or in other words, with how you “sell” them. Otherwise, there is a disconnect. You create confusion. And with confusion, the potential client goes away 🙁
Once you settle on a method of pricing, there are quite a few techniques to utilize that method that will effectively sell yourself. Pricing theory. Packaging science 🙂 I’m excited to share my take on pricing theory and packaging science as well as a lot of tips and tricks to help you effectively price yourself at PartnerCon this November! Can’t wait!
Now is a great time to look at your 2011 pricing and as you do, think about your current pricing method. Is it working and why? If not, think about the other options. I’d love to hear what methods people are using now…
Written by Jared Bauman
Written by San Diego Wedding Photographer Jared Bauman of Bauman Photographers. Jared is currently touring the country speaking at different Pictage User Groups on the topic of “Do you own your business, or does your business own you?”. Following every PUG stop Jared also puts on his “Prevail in Business” seminar. For more articles like this one you can visit BaumanResources.com.
**Jared will be speaking on this same subject at PartnerCon this November. Click here for more details.**