Making a living as a professional photographer is tough. Especially these past few years. With the relatively low-cost of entry into our profession, thousands are picking up cheap DSLRs, turning them to P-mode, and calling themselves professional photographers. The low-end and middle-markets have been hit hard for the past few years, with the new photographers
Archives for September 2010
How to Incorporate Holiday Cards Into Your Business This Year
Holiday Cards are good for any client and any photographer! Even you male photographers out there that might think they’re a tad too girly for you. Your lady clients will love them. And they mean free advertisement for you! *Wedding, portrait, and even some commercial clients (think realtors) are great clients to offer them to.
Pre-Visualization
Hey everyone, I am gearing up for Pictage Partner Conference in New Orleans. This year will be even better than last year. I am even teaching a shooting workshop this year. It is not your typical shooting workshop. I am calling it “Shooting with Socrates.” Well in thinking about all of my lectures and workshops
Seeing the Light
I’ve always been fascinated by light, you could say I’m a seeker of light. Without light we cannot practice our craft. Lets take a moment before we take the picture and see the light. Is the available light going to fulfill my creative vision? Often times I don’t have the luxury to shoot when the
Tips for Offering Holiday Specials
Besides the obvious profit incentive, offering holiday specials and promotions is just another excuse to be creative and to offer existing and potential clients a great experience. Here are some specific tips and tricks to doing this. –Start early. Be ready early and give your clients a reason to book early such as a print
How to be a Great Second Shooter [Weddings]
How to Be a Great Second Shooter 1. Shoot 50/50 – 50% of your shoots should be in the style of classic, traditional photography. Capture all the key moments of the day. Remember to shoot safe and smart. Pick a safe ISO and F/stop to get that shot. You are not going for art here,
Using the Adjustment Brush in Lightroom 3 (Part 2)
I have already done a video about the adjustment brush, but I just finished working on an engagement session, where I used the adjustment brush to do something you would think you need to go into Photoshop to do. So I thought I would pass it along to you. It always amazes me how far
Shooting in Manual – Part 1 – Back to the Basics
Photography is one of those weird arts, like music, that requires both creative talent and the ability to understand some math (ugh!). Don’t be discouraged just yet, because if this dyslexic can figure out how to shoot in manual, I know you can do it, too. We ought to learn to shoot in manual and
Finding the Pricing and Packaging Method That is Best For You
Did you know there is a science to creating your pricing? Yep, I’m serious. There are many ways to do it right, and plenty of ways to do it wrong, but most importantly – there is a science to pricing your services. It’s important to understand the different methods that are available to you, so