Liana Lehman’s presentation is all about “Money, Lies, and Photography.”
What are the top 3 things you want attendees to take from your presentation?
1) Some of the essential not-glamorous business actions every small business owner needs to take so that they don’t end up losing tons of money, owing years of back-taxes, and deep in debt.
2) How to price so you can still make money and be competitive (using the big equation and three pricing methods)
3) Common lies about money and photography we (and the industry) tell ourselves and how to overcome these.
What’s your favorite thing about Partner Conference Los Angeles?
The people of course!! Since it’s a smaller conference than many, it’s much easier to meet people and build lasting relationships. I met my core group of photography friends back at the 1st Annual Conference in 2005 and we’ve been getting together multiple times a year since. I wouldn’t be in this industry if it weren’t for these people!!
What is the best advice you can give someone who has never attended a Partner Conference?
Forget about sleep, spending time in your room, reviewing notes (at least until you get home) and Get Out There! Go to every dinner, session, and event you can … reach out to people even if you don’t normally and you’ll learn so much from just hanging out with other photographers!
Besides your own presentation who would you like to hear?
Definitely Robert T. Williams “Got that Sinking Feeling”. We’ve spoken at most of the same conventions for years and I’ve heard he’s amazing but haven’t had a chance yet to hear him. I believe he’s dead-on in the need to be unique and distinguishable (especially in this economy) and am interested in hearing his philosophy and take on the subject.