I have never run a business by myself and I can not image ever doing it. I recently led an open forum discussion with a group of photographers. The ongoing themes I heard were, “I’m overwhelmed. I’m having a hard time doing this without any help. Coming tonight was what I really needed as I
Archives for November 2011
Digital vs. Physical
Written by Ed Monahan of Eastman Kodak It’s no secret. Printing has substantially declined in recent years. With a glut of devices that take pictures – digital cameras, smart phones, iTouch and handheld video devices – consumers capture more images than ever before, while at the same time, print fewer. Rather than focus strictly on
Backup and Archiving Demystified Part 1
A Scary Tale of Loss and Tragedy Imagine it is late one evening, a cold wind is howling outside your window and you have been chained to your computer, editing all day, feverishly working on customer images to meet a looming deadline. This might seem like the scary part of the story, but it’s not. You have
SEO Basics Part 4: Places Pages and Local Search
Local search is kind of like venturing into quantum physics – the normal rules don’t apply! But you don’t have to be a scientist to understand it. In this webinar we’ll talk about how to clearly signal your location, and how to use citations and reviews to draw people to your photography business. Download the slides
Let There Be Light: Part 1
Join Jared Platt’s next free Lightroom Webinar from The Photo Life: Check the calendar and RSVP! At PartnerCon in San Diego, California, I gave a lecture called “Let There Be Light.” This lecture was an academic, aesthetic and philosophical discussion on light, what it means and how we use it to communicate. This was my
SEO Basics Part 3: Image SEO
Everyone knows that adding alt tags to images is important for SEO. But that’s not enough. Tune in to this recorded webinar and learn about the other important (and simple!) factors that let your images show up in searches. Download the slides here. To RSVP for upcoming webinars visit Craig’s Photo Life page. Craig Cochrane is
Inside Jim Jordan’s Black Box.
I’ve always had a passion for beauty. In high school, I spent my days in Southern California scouting the next ‘great faces’ of my generation. I would find new models, offer to do their hair and make up, and then take pictures of them that I tucked away in an 11×14 black box. My career
Creating EMOTION in your Boudoir Photography!
Written by Christa Meola, NYC Photographer Capturing emotion in my photographs has become my trademark, and I love sharing simple tips on how you can do this too! Creating emotion in your photographs is all about capturing authenticity, movement, sensuality and mood, not a pose that’s static where the subject is disconnected from the moment.
Become a Content Marketing Machine
Enjoy the keynote and worksheet from today’s PartnerCon session on Content Marketing. Thanks to all who attended, we can’t wait to enjoy future conversations about Content Marketing with you! KEYNOTE WORKSHEET Feel free to add questions and comments below! – Rachel, Erin, Katie and Elizabeth
A Little Love Note about Outsourcing
Have you ever wanted to hand-deliver beautiful canvases to your clients instead of shipping them? Or send little love notes to your clients after a shoot telling them how great they did? Meet Erica Schneider, a San Diego based photographer, who shares her story of moving from stress to sustaining personal client relationships. In the