“When love and skill work together, expect a masterpiece.” – John Ruskin Whenever I hear of a filmmaker or wedding videographer documenting a wedding or special event alone, I scratch my head. Maybe I am worse at my job than most, but I can’t fathom being responsible for all the big, tiny, and fleeting moments
Archives for November 2012
Why Successful Entrepreneurs Have a Cloud Ecosystem
Working from anywhere Working from any device Piece of mind + data safety Ease of use Cheaper IT Appear more like a “big” business, even when you’re small! Successful entrepreneurs are always on the move. They’re constantly moving their business forward, no matter where they are (case in point, I’m at a concert waiting for
3 Best Practices For High Impact Holiday Email Marketing
The holidays are here! It’s time to dust off your email marketing list and bring in customers for the holiday season. If you want true impact from your email campaigns, it’s important to stick to these 3 best practices. With the power behind best practices in mind, here are three list management rules everyone should follow: 1. Clear and Direct
Pinterest for Brands: Questions to Ask and Inspiration to Consider
Pinterest isn’t just another social network. It’s much more than that. For brands and individuals looking to provide value to their specific audience, Pinterest is an opportunity to provide particularly relevant content through curation. No one’s audience is at a loss for information. In fact, most people are inundated with useful information. The key ways
How Photographers Can Take Their Sites from Functional to Unforgettable
The problem with most websites isn’t that they don’t look good. It’s that they don’t work well. Sure, you can see the portfolio, you can find the information – that’s all there. But being professional and fulfilling the basic functions of a site are the worst standards imaginable. These things should be the bare minimum
How ShootQ’s Latest Updates Streamline Your Photography Business
What’s new with ShootQ? That’s right – there’s a new a batch of updates to ShootQ that will help you streamline your photography business. There are a few features we think everyone will appreciate, but Portrait Photographers will find these updates especially useful. This release is the first of two phases, so be on the lookout
The Pro Photographer’s Retreat and Planning Guide
**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!** Happy Holidays TPL friends! Can you believe 2012 is quickly coming to a close? How’d your business fare? Whether it’s been a fantastic year of growth or a frustrating year
Four Magic Words
If you ever encounter a client with misguided expectations, or a client wondering why you offer what you do, here are four magic words. These four words make all the difference in helping create and manage expectations for your clients. “Most of my clients…” and then whatever it is that you want them to do. Here
Meeting Client Expectations You Didn’t Know Existed: Part 1
Most small businesses realize the importance of meeting and exceeding client expectations. But when we strive to do this, it’s based on the expectation that we, as a business, have established. How do you react to clients who have expectations that you weren’t aware of, or expectations that seem unreasonable? Where do clients get these
Components of a Successful Instagram Strategy
Eighty million users can’t be wrong. And smart marketers can’t ignore a platform that brings millions of eyes to brands, products and services. Instagram is a mobile marketplace that uses images to build relationships and catalyze conversations that can impact consumer loyalty. Since launching in October 2010, over 4 billion photos have been shared, making Instagram the