This past September I had the privilege of photographing the iHeartRadio Music Festival at the MGM Grand in Las Vegas. Having shot music events of various sizes over the past few years, I quickly recognized that this wasn’t going to be a typical “concert” by any means. It was a 2-day event, packed with 10
Archives for 2011
Dazzle Your Clients in 2012
Leeann is a ShootQ Accredited Consultant or ACE. Contact her to schedule a custom ShootQ consultation! It’s almost the new year, and booking season is right around the corner. New clients are knocking, and it’s our chance to dazzle them with the client experience. In a world where word of mouth means everything, it’s no
6 Steps to Better UX Design
*Update: Congrats to Travis Gray for winning a copy of Lawrence’s new book “Social Media Marketing for Digital Photographers!”* Everything you do, wear, drive, eat, and so forth are expressions of your character. If it is you that makes you unique, then let’s talk about the storefront that’s open 24/7 — your website — and see
Word of Mouth Marketing for Photographers
Written by Binita Patel A happy customer is the greatest endorsement any business could ask for. After all, happy customers are likely to say great things about your business, and people trust recommendations from the happy customers they know. Hearing a positive testimony from a friend or family could mean the difference between ‘maybe’ and ‘definitely’ for your next
Don’t Do It Alone: Build A Team
I have never run a business by myself and I can not image ever doing it. I recently led an open forum discussion with a group of photographers. The ongoing themes I heard were, “I’m overwhelmed. I’m having a hard time doing this without any help. Coming tonight was what I really needed as I
Digital vs. Physical
Written by Ed Monahan of Eastman Kodak It’s no secret. Printing has substantially declined in recent years. With a glut of devices that take pictures – digital cameras, smart phones, iTouch and handheld video devices – consumers capture more images than ever before, while at the same time, print fewer. Rather than focus strictly on
Backup and Archiving Demystified Part 1
A Scary Tale of Loss and Tragedy Imagine it is late one evening, a cold wind is howling outside your window and you have been chained to your computer, editing all day, feverishly working on customer images to meet a looming deadline. This might seem like the scary part of the story, but it’s not. You have
SEO Basics Part 4: Places Pages and Local Search
Local search is kind of like venturing into quantum physics – the normal rules don’t apply! But you don’t have to be a scientist to understand it. In this webinar we’ll talk about how to clearly signal your location, and how to use citations and reviews to draw people to your photography business. Download the slides
Let There Be Light: Part 1
Join Jared Platt’s next free Lightroom Webinar from The Photo Life: Check the calendar and RSVP! At PartnerCon in San Diego, California, I gave a lecture called “Let There Be Light.” This lecture was an academic, aesthetic and philosophical discussion on light, what it means and how we use it to communicate. This was my
SEO Basics Part 3: Image SEO
Everyone knows that adding alt tags to images is important for SEO. But that’s not enough. Tune in to this recorded webinar and learn about the other important (and simple!) factors that let your images show up in searches. Download the slides here. To RSVP for upcoming webinars visit Craig’s Photo Life page. Craig Cochrane is