If you missed it, here’s the recording of Craig Cochrane’s SEO Webinar “Relevance vs. Authority.” Craig’s next SEO Webinar “Image SEO” will be October 27th at 1 PM Pacific Time. Download Craig’s SEO presentation slides! Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA
Archives for 2011
This Tip for Beating Manual-Phobia is Hilarious and Effective
When was the last time you read your equipments manuals? Have you ever? When I ask this question, all too often I hear photographers respond with, “I don’t read manuals, who has time for that?” Yet ignoring your manual can get you into pretty scary situations, like not knowing how to shut off the “timer”
Why Clients Need Fact, Not Fiction
We came across this article on Kevin’s blog and couldn’t wait to share it, because it challenges photographers to ask important questions about why we run our business the way we do. Join in the conversation of this post in the comments section and join in person at PartnerCon! Over the past few years, wedding
Branding: the buzz word that’s misunderstood.
“Branding” is not your logo. It’s not your website. In fact, it’s not even your photography. Branding is the “why” behind everything your business stands for; it’s the message that runs through everything you say and do. Once your client buys into that message, it’s the reason they choose to hire you. I know, I
Exporting Lightroom Catalogs from Smart Collections
A quick video from Jared Platt about Lightroom Catalogs. Join Jared on October 6 @ 10 AM PT for a live Q&A where Jared will share everything you need to know about Lightroom Catalogs! Don’t miss Jared Platt at PartnerCon 2011 in San Diego. You can find times, dates and links to Jared’s Office Hours
Photography Notes: Doing the Hard Thing
We all go through times of struggle in life, but they are often the times of greatest personal growth. We build our muscles through our resistance to those trials. This concept of growth through struggle is also valid in our photographic lives. Doing the hard thing is where photographic depth and skill is obtained. I had
Things to Know Before You Go with Associates
A few years ago “associate photographer” was the catch phrase within the wedding photography industry. It seemed you couldn’t be a legitimate photography studio unless you had at least one associate photographer. The concept was easy: on the days your already booked, book an associate. Unfortunately, a simple idea turned into a complicated reality for many
Your Holiday Sales Guide
**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!** Sales is More than the Act of Selling December 1: cue consumer chaos. Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy
Pricing Yourself to Help Sell Albums
It’s a common perception in this industry that album sales are dead. That might be true for some photography businesses. But, as a studio that sells an album to almost every couple that comes through our doors, it’s not true for us. Selling albums isn’t always easy, but we have found a way to set our
Town Hall Debate: Turnaround Times
Let’s bust a myth. There’s no right way to run your photography business. Many self-proclaimed leaders make a boatload of money selling formulas for running your business. Well, here at The Photo Life, we don’t believe in secret formulas or overnight success stories. We believe the only right way of doing business is the one