I think by now most of us realize that business in general, and the wedding industry in particular, is very relational. Simply put, we are happier, do better work, get burned out less, and have more job & life satisfaction overall when we work with people we actually like. People we have strong relationships with.
Archives for 2011
Making Virtual Copies vs. DNG Copies in Lightroom 3
This Lightroom Podcast is in answer to the questions: How do I make duplicate images in Lightroom and name them with unique names so I can show them to a client and be able to keep them separated? This is basically a question of when you should use a virtual copy vs a DNG copy.
The Magic Bullet of Successful Wedding Photography
“Boy, I never knew I could look so good.” – Lisa Binder, Washington DC If you were to create a list of the various components for building a successful wedding photography business, you would most likely include things like great customer service, personality marketing, understanding your ideal client, great photography, recognizable style, and unique product
What Your Email Auto Responder Says About You (We’re Ready for a Debate!)
I’ve been a photographer since 2004, and I’ve walked more than a mile in a photographer’s shoes. Now that I find myself regularly working with photographers, I’m able to see things from a different perspective while still being able to empathize with the day in, day out challenges that photographers face. And it’s from that
Reinventing Yourself: A Meandering Journey with Joe.
An Interview with Joe Buissink by Rachel LaCour Niesen Atlanta photographers- hear more of Joe’s story tomorrow, July 13th, at the Atlanta PUG Meeting! Then, come back on Thursday for Pictage & ShootQ Business Bootcamp! “I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To
How I Forge Collaborative Vendor Relationships
One of the most rewarding paths I’ve taken as a photographer has been forging collaborative relationships with other wedding professionals. By recognizing the contributions of the many creatives involved in assembling a wedding, I can help foster a team environment that makes our wedding day experience more of a collaboration, and helps form meaningful working
Your Photography Business is Not About You
Your photography business is not about you. That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite. We hear that it’s all about us. That we need to market ourselves in order
Using the Lens Correction Panel in Lightroom 3
Many people only think about the Lens Correction Panel in Lightroom 3 when they are trying to correct either a vignette or warping from an extremely wide angle lens. But most lenses (especially zoom lenses) warp the image to some degree. Using the Lens Corrections is not just for wide angle lenses. This tool helps
Facebook Advertising for Photographers
Facebook Ads are an excellent way to boost your web marketing. More than other online paid advertising, Facebook Ads are targeted and personal. Wedding and portrait photography is as personal as it gets. Add on top of that people’s love for sharing their lives online and you have a great way to gain brand exposure and
Facilitating Interaction in a Non-Creative Environment
Every once in a while you come across the perfect wedding day: the weather is favorable, the venue is elaborate, and the wedding party is the most photogenic group you have ever photographed. But all too often you come across a different scene: it’s the coldest day of the year, the venue’s most promising background