In life, there are only going to be so many days – so many pictures to snap, so many memories to make, so long a career to have. And most wedding photographers won’t go the distance. Some will last. Some will find greener pastures. But shooting weddings is a job that burns through people like
Archives for September 2012
The Merits of Mobile Photography Part 3
An Instagram image is definitely worth more than 140 words. In August, Instagram officially passed Twitter in daily active users on mobile for the first time, according to new comScore data provided to Mashable. Instagram had 7.3 million daily mobile users for the month, while Twitter had 6.9 million. The merits of mobile photography are clear. The data
How to Manage Your Holiday Workflow
With the holiday season comes a great opportunity to increase your sales and reconnect with past clients and vendors. Get a plan in place for managing the increased work, so you don’t struggle to deliver everything to clients in time for the holidays. With proper planning, you can provide a positive, fun experience for your clients during their
3 Tips for Guiding Your Clients Through the Purchasing Process
Be a Shepherd, Not a Salesperson! Now that you’ve carefully chosen holiday promotions that provide value to your clients and to your business, the sales process becomes less about convincing clients to purchase and more about guiding them toward products and services that are best for them. Your role is to help them make a
Happy Clients Means Happy Holidays- Part 3
Create Your Promotion Plan Now that we’ve covered how to choose the holiday promotions that fit for your clients, and made sure those promotions make sense for your business, it’s time to create your promotion plan. Once you’ve chosen the products and services that you’re going to offer this holiday season, you should start getting
Happy Clients Mean Happy Holidays- Part 2
Promotions Must Make Business Sense Yesterday, we discussed how to identify the holiday promotions that fit for your clients. Just as important as knowing who your clients are and what makes them happy, is ensuring your promotions make business sense. Identifying products and services that make sense for your clients is a great starting point,
Happy Clients Mean Happy Holidays – Part 1
Sales is More than the Act of Selling! December 1: cue consumer chaos. Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy sales messages. They’re everywhere screaming, “More, More, More” and “Buy, Buy, Buy!” It’s downright maddening. Savvy small business owners know that sales is more than the
Get a Grip! Financial Organization Simplified
I’ve got good news and bad news. I’ll start with the bad news. 95 percent of small businesses fail within their first five years. Not only does this apply to photography businesses, it’s true for all small businesses. What does this mean for photographers? 9,120 of the 9,600 new photographers who attended WPPI in 2011
How to Balance Your Left and Right Brain…and Get it Together!
The 80/20 rule will change your business and your life. You don’t have to be an economist to be a believer. In the early 1900s, Italian economist Vilfredo Pareto observed that 80 percent of income in Italy was received by 20 percent of the Italian population. The rule simply states that, for many events, 80
The Canon 1DX: Geek-Out Product Review
Rather than beat around the bush with a long, meandering introduction and make you meticulously read all the way to the conclusion, I’ll just come right out and say it. The Canon 1DX is the best camera I’ve ever used. Hands down. By far. Ok, now that that is out of the way, I’ll get