Part 2: Getting the First Exposure How do you react to clients who have expectations that you are not aware of or expectations that you feel are unreasonable? Where do clients get these expectations? In my last blog post, I addressed that these expectations come from 4 different sources: – The market norm – The
Archives for February 2013
Using a Camera as Your Voice
When did photography become just a job? Have you ever asked yourself this question during the dark hours of morning when you’re in a drowsy dream state? Do you want to tap into the power of personal projects, using a camera as your voice? You’re not alone. Many creative people who turn their passion into
Monitor Calibration: Are Your Prints Too Dark?
Are Your Prints Too Dark? If your answer is yes, then improper monitor calibration is probably the reason. Have you ever wondered why when you get your WYSIWG (what you see is what you get) prints back from the lab they look darker than they do on your monitor? As professional photographers, we have a
How to Prepare for Your First Intern
As I’m getting ready for my next internship opening announcement, I thought I’d share some tips about finding an intern and making the most of having them learn while working in your business. This is the first of two posts. (The following image is from an intern.) How to Prepare for Your Intern: Review the United States
What is a Photogrepreneur?
Just about every photographer I know has their own business. Most get into it for the art and the love of photography, but there’s no denying that an entrepreneurial spirit is required as well. For the business to succeed, these two personas – the photographer and the entrepreneur – must come together into what I
How To Crowdfund A Personal Project
Photographer Amy Toensing is a frequent contributor to National Geographic, but even reaching that pinnacle of professional recognition doesn’t mean she’s able to do whatever projects she wants. “I consider myself an artist and I have work that I need to do to stay sane. I need to make sure that I’m doing my work,”
Why Images Still Captivate Us
We ache for the genuine. To know there is the pulse of warm blood running through a body, full-throated and clear. To know that there are others out there, behind the veiled walls of data, pixels, and screens. To reconnect with a collective conscious that transcends the divisive chasm that is America today and find
Do’s and Don’ts of Copyright
David Esquire laughs when I call him a copyright evangelist. It’s a knowing, admitting laugh. “I am a big fan of not only protecting my work, but encouraging photographers and other artists to respect each other’s work and not steal it,” says the intense, passionate California-based wedding and portrait photographer. He knows there’s plenty of
Five Ways to Engage Your Audience Using Marketing Emails
Some consider email an “old school” marketing tool, but it’s actually one of the most effective content marketing tools available because it delivers content easily. But once your emails are delivered, how do you get your audience to engage with your message further, viewing it and clicking on links? After all, inboxes are inundated. How
How to Shoot and Publish Longterm Photography Projects
Will Jacks has a standing date whenever he’s home on Thursday nights: he heads to Po’Monkey’s Lounge in northwest Mississippi. He’s been visiting the historic blues club regularly for about three years. During this time, he’s learned a lot about how to shoot and publish longterm photography projects. The project on Po’Monkey’s started with a