The problem with good is it’s always a leap of faith. It exists in stratified territory, where the new intersects with the enduring, and it is, by its nature, the unknown. Worse yet, the greater the ‘good’ is, the more it departs from convention, so the less likely people are to believe in it. And there’s not even a guarantee it will make you a dime. Not all things good succeed. Not all things that succeed are good. But if good is bad, then the opposite is worse. When we refuse to budge or fail to move in the face of the empty unknown of the future, we are staring down a lifetime of mediocrity. This is the true opposite of good, and it is