From a photographer’s website I came across recently – under their “pricing” link: “You’re wedding is different than any other I’ve ever shot, so it would be impossible for me to simply list a bunch of prices without us talking. I need to know more about you – and your wedding – before I can create a custom quote that fits your needs specifically. Please contact me today, so we can talk more about your wedding – and how I might be able to serve you.” I’ve noticed, more and more, that a lot of photographers – for whatever reason – are requiring clients to contact them before they will give any kind of pricing information. And based on what I hear photographers say, it
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The Price is Right: Are You Priced For Your Market?
Supply and Demand.I posted this on Twitter on Saturday. By this morning, I had 2 dozen emails asking me to elaborate on what I really mean – and how to fix the problem with inquiries. So I thought I’d spend a few minutes and talk a little more about it. My post came as a result of hearing a lot of photographers who ask about whether they are charging the right thing for their market. They either just raised their prices, or relocated to a new market, and aren’t experiencing the same “results” as they had previously. There is a level of panic associated with the question “am I charging too much?!” In our minds, we play out a scenario where, if we keep our
5 Tips to Becoming a Successful Wedding Photographer (Tip #2)
2. Be Yourself – Be Different – Be Remarkable. “Be yourself” may sound cliche; however, this is so important and definitely worth expanding on. There are a lot of people out there right now saying “be different.” The big thing to be aware of is that being different does not mean “find something different and copy that.” The good thing about being yourself is that it’s so easy for people to fall into emulating what’s popular, that being yourself will already put you well on your way to being different. Once you have that down, and you’re comfortable being yourself then you can start specifically pursuing how to differentiate yourself. The pursuit of different. Once you find a way to differentiate yourself, and differentiate what
Visualizing the End Product
It wasn’t that long ago that I noticed that my business had shifted gears, it was the day when I realized I was consistently creating the images that I had visualized prior to a wedding. With digital photography so popular, the market is flooded with new photographers and those that can simply click photographs seem to be a dime a dozen. So what separates an amateur wedding photographer who can snap off hundreds of pictures and ‘spray and pray’ from a professional wedding photographer who can consistently produce quality images? Many well known and successful photographers have used visualization to see a moment in their mind before actually taking the photo. By projecting their sights on where and how the images will be viewed, used,
Starting Out Right: OneDay Intensive (Worthy Workshops)
STARTING OUT RIGHT: ONE-DAY INTENSIVE 4 SPOTS LEFT!!! This is not a typical workshop. It’s not a seminar. If you’re looking for a day of learning more about your camera and shooting pretty models – this isn’t for you. On the other hand, if you’re ready to go deep – and get serious about your photography business, you can’t afford to miss this. You can’t afford to NOT start out right. Unlike most photography “workshops,” this isn’t about photography. It’s based on business principles to help you grow your business. Jason brings a background in management and marketing from working at as an executive at a Fortune 100 company, and the experience of starting – and building a successful boutique studio based in the midwest.
Why We Don’t Do Wedding Photography “Packages”
Michigan Wedding & Lifestyle Photographer Jason Aten recently shared a post on his blog, catered toward potential clients, but that can be helpful for photographers and brides alike as Jason shares his own studio’s commitments to their clients when forming specialty commissions. Thank you Jason for re-working this post and sharing with our community! Weddings are significant. They are significant, for so many reasons, but for me – they are significant because there is nothing quite like two people committing, to each other, the rest of their lives. They are significant because of what they represent, and they are significant because – for our clients – they are the beginning of a journey. They are the beginning of a story. I believe that an event
Pictage Podcast
This week Sara talks with photographer and This Week in Photography (TWIP) host Frederick Van Johnson about all the latest industry and tech buzz. Frederick also shares some details about his upcoming PartnerCon session titled, “Your website sucks, let’s fix it.” In his session he will be discussing important elements of SEO and valuable and new industry-changing ideas. Powered by Podbean.com
The Importance of Blogging
If someone asked us what single element has had the most impact on our photography business, the answer, hands down, would have to be our blog. It has been so crucial to the success we’ve had thus far. It is the face of our business and also the heart of it. It tells our clients things about us that they might never know otherwise. Like that fact that we’re major foodies, we’re crazy in love with each other, and a little obsessed with our cat Charlie Anne. It gives us a face. It’s more than just a place to show our work and what we’ve been up to, it’s a way to communicate to potential clients who aren’t ready to pick up the phone or
Pictage Podcast – Mike Adrian
Today’s podcast features Maui Photographer and Hawaii PUG Leader, Mike Adrian. Sara talks to Mike about the importance of branding, and additional steps he has taken to make his business so successful in just three years. Mike also discusses how the current economic conditions have affected the destination wedding industry, and he offers tips on how to keep that part of your business afloat. You can check out Mike’s work at http://www.mikeadrian.com. Powered by Podbean.com Don’t forget to leave Mike some comment love, enjoy!
How to Use Pictage to Make More Money and Get More Web Sales!
At Pictage we are often asked the following question from Pictage members, “How can I use Pictage to make more money and get more web sales?” We have gathered the following tips and suggestions in order to answer this question in the best possible way. We are confident that you will find them helpful and effective! How can I make more money and get more web sales? -First check your catalog to see what you are charging for prints. –Schedule events early and offer pre-registration credits to build your online guest list immediately after booking your event. This can increase your revenue by 30%! -Continue to build your guest list and capture email addresses by handing out events cards. Any time is a good time