Hi, I’m Liana. While many refer to me simply as “liana banana”, I was married in April of this year, so I’ve officially changed my last name from Lehman to Hall! I’m based out of the Atlanta GA area which is great because my focus is destination weddings and it’s easy to get around from here. While destination weddings is our specialty, we also photograph plenty of Atlanta weddings and lifestyle portraits. When I’m not shooting, I’m teaching Photo Business Boot Camps and traveling. Right now I’m one of the only working pro wedding photographers certified to teach the not-fun business stuff to other entrepreneurs. It’s a lot of work, because I don’t have any “down-time” but so rewarding to be able to do both!
Archives
Social Media is Not a Fad
A little encouragement for those of you who have emphasized a strong social media presence for your small business…
Educating Your Clients Creates a Bond of Trust – Jared Platt
Why is it so important to educate your clients and create bonds of trust? In this blog post, Pictage member and Phoenix Wedding Photographer, Jared Platt answers this question and gives three helpful tips to doing just that. Check out more posts by Jared here on the Pictage Blog and also get more information about his upcoming workshop tour coming to a city near you on our worthy workshops page. From Jared: I have a crazy notion that I would like to present to you today. There is a reason that people hire a professional photographer to shoot their weddings and portraits and other events, rather than having uncle Bob take the photos. If you think extremely hard you might come up with that reason
3 Keys to Financial Success
We would like to welcome Pictage Chief Financial Officer Kevin Rubin to the Pictage Blog as he shares his financial advice with the Pictage Community. Whether you have a new photography business or have been in business for many years, the current economic climate makes it difficult for small businesses. In this post Kevin brings it back to the basics, setting a solid foundation for your business to sustain financially in any climate. If you have any follow up questions or suggestions for future topic from Kevin, email them to blog@pictage.com or leave a comment below. From Kevin: Many of today’s small businesses face the same age-old difficulties of controlling cash flow, justifying expenses, negotiating favorable deals with suppliers and vendors, balancing quality and costs,
Smart Marketing for your photography business- 3 tips that will save you time and money!
We are so excited to have Mike Adrian as a guest blogger on the Pictage Blog. One of the subjects I discuss most with photographers during discussion groups is the topic of marketing. Smart and effective marketing can play a big part in the success of any business. Marketing your business effectively can help elevate your business to the next level and expand your exposure to potential customers. One false misconception is that marketing is expensive and time consuming, that’s not true. Here are 3 tips to add Smart Marketing to your business without breaking the bank! Smart Marketing Tip #1: Know your market by understanding the needs of your client. You need to know who your clients are. Knowing your clients, their like and
How Brides Pick their Wedding Photographer
I thought it would be fun to share the results of a survey we just ran to brides searching the new Pictage Photographer Directory. The goal of the survey was to get a better idea of what drives a bride’s booking decision. First we asked for some general information. Of the brides searching the Pictage Directory; 75% have already booked their venue 75% plan to talk to three or more photographers before booking 1 in 3 expect to book a photographer they found on the Pictage Directory Now came the fun part. We asked the brides to rank the most important criteria in choosing their wedding photographer. Here is what we got back: 1) Style and quality of the photographer’s images 2) Price 3) Digital
Ask & Learn Wednesday with Liana Lehman
Please join us for this week’s Ask and Learn with Liana Lehman, Live on the Forums today, December 10th, 4pm – 6pm Pacific Time. Session Topic: “Money, Lies, and Photography ” Find out what you need to know in order to keep more of your hard-earned cash! Liana will unveil the truth about money and photography and how to make money work for you. Find out how to get to the “Big Equation” that will determine the success or failure of your business financially. Also learn the mechanics and tricks to pricing profitably so that you’re sure to make money off of every transaction. Bio: Liana loves her life and career! She is honored to spend her time shooting destination weddings in the US and
Ask & Learn Wednesday with J Sandifer & Emilie Sommer
Please join us for this week’s Ask and Learn with J Sandifer & Emilie Sommer, Live on the Forums today, December 3rd, 4pm – 6pm Pacific Time. Session Topic: “Brand Envy” Since the advent of digital and the influx of new photographers into our industry, it’s vital to distinguish yourself and your business from the pack. Build a strong brand that inspires loyalty and trust in your current clients and provides a level of familiarity and comfort to help to draw in potential customers. Your brand should increase your prominence in the marketplace and be consistent across your communications. Your brand should allow you to market yourself virally… to keep your name on the tips of the tongues of those that can refer you. Using
Tip of the week with Jared Bauman
Advertising When first starting up your business there are two main strategies to consider – referrals and advertising. Jared talks about the importance of advertising, and when to use it. Jared Bauman heads up the awesome team know as Bauman Photographers based in San Diego, CA. In 2007, Bauman Photographers work was featured on the covers of “Ceremony” and “San Diego Bride and Groom” magazine. Perhaps the most important thing to note is Jared’s passion for his craft. He considers his work a joy and an honor. Video Produced by Cinematic Studios.
Ask & Learn Wednesday with Me Ra Koh & Brian Tausend
Session Topic: Photo Coaching What does the $2K wedding photography package have in common with a $20K package? The answer: At some point the bride looks at the photographer and says, “Now what do you want me to do?” If you have ever been faced this question and felt your mind go blank, this session is for you. Me Ra and Brian will demonstrate and teach the different strategies they use as they Photo Coach their clients into a place of being able to relax in front of the camera. Learn how their use humor, reflection, and props to help evoke their client’s natural beauty and capture the story of their wedding day. Bio: Brian and Me Ra lead a creative team of associate photographers