I was recently speaking with a small group of fellow photographers and was surprised to learn that the majority of them couldn’t remember the last time they had taken-on a personal project, or just gone out to shoot for themselves. All of them, however, agreed that they felt most nourished and re-charged when shooting for the sole purpose of creating art vs. working just for the sake of a commission. Staying connected to one’s passion for the visual arts is an important topic, and Pictage photographer and community leader Will Jacks is somebody I‘ve long admired when it comes to this subject. Will spoke last year at our Pictage Partner Conference about leveraging personal projects to enhance your brand. Numerous attendees of his session said
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More WPPI Photos!
Thank you to Kenny Kim and Leo Flores who sent us photos from WPPI! Our official photographers, David Esquire and Brian Hancock, did an amazing job with our booth speakers and at the party. Photos by Brian Hancock Photos by David Esquire Photos by Kenny Kim We have added all the photos to six new albums on our Facebook page, including all the jpgs from the Foto Cabina Booth at Studio 54!
The Power of the “Parent Book”
One of the things we do at Pictage is a LOT of testing, which allows us to gain insights like these: 1) You sell more prints when customers view full size vs. thumbnails 2) Site background color (black or white) has no impact on sales 3) Folders have a MAJOR impact on sales Recently we completed a test designed to sell more coffee table books to parents. Here is what we found… During the January coffee table book promotion we changed the words “Coffee table book” to say “Parent Book” on half the marketing emails to parents. We were able to easily identify parents because every visitor must indicate their relationship to the event. From this data we can target marketing messages to specific types of guests
We heart our clients!
Just wanted to give a huge shout out and thank you to all our wonderful clients, speakers, and vendors for our best WPPI yet! We have hundreds of photos so we’ll let you know as soon as they are live. Here are a few from the booth taken by Leo Flores.
Pictage TV Channel on You Tube
Did you know? We have our own Pictage TV channel on You Tube. Be sure to check out the video below and many others about PUGs, Tips of the week, PartnerCon, and more… Video Produced by Cinematic Studios.Also, we love to be ranked and to see your comments! Go ahead, watch, learn, share and enjoy.
Ask & Learn Wednesday with Dane Sanders
Session Topic: Leveraging Technology to Brand Your Business Dane will de-mystify our times and offer tangible tools to help you sort through the value filters you need to make brilliant branding and marketing decisions without ever spending a dime on advertising. Bio: Dane Sanders Dane is in the midst of his fourth year of shooting weddings professionally and has been with Pictage since he began. He was one of the founding members of the now world famous OpenSourcePhoto Forum and has found his greatest joy in creating images around life’s most meaningful moments. Dane’s efforts have recently been recognized in such noteworthy publications as Professional Photographer and Rangefinder Magazines. He was also recently selected to be one of a handful of photographers highlighted in Lou
Ask & Learn Today with Lauren Hillary
Topic: “Get Published” Lauren will guide you through the steps of getting your work published by industry and wedding publications nationwide. She will touch on each step from making industry contacts, choosing the images that editors look for, getting them ready for publication, writing up a story to grab the editor’s attention and delivering your final submission in a dazzling way. Bio: Lauren Hillary’s style balances the Fine Art of Photography with Wedding Photojournalism. With an extensive background in Fine art and Fashion Photography, Lauren’s style has a distinctive and classic, artistic and photojournalistic look which captures the true emotions and personalities of her clients. Her approach is best described as natural and relaxed with a fashion flare. Lauren’s work has been published worldwide and
Liana Lehman Tip – Make BHAGs!
Every week we are bringing you new tips from some of our top photographers and PUG leaders. A big Thanks and we love you goes out to Cinematic Studios for the filming and production of these clips! What types of goals do you have for your business? Liana Lehman will tell you her goal setting process and why making goals larger than life will help you to succeed! Liana lives in Atlanta, GA where she operates Liana Photography. She is not only a well-known wedding photojournalist, but has started up Banana’s edu as well! Her two business degrees have led her to own and operate an extremely successful photography business, which just happens to be one of her obsessions. Liana also happens to be our
Follow us on Twitter!
Here at Pictage, we love to know all we can about our members. One great way to do that is through Twitter.com! Twitter asks one simple question, “What are you doing?” You can answer that question online or from your phone and you have the choice of following other Twitter members. Everyday we log-in to what over 50 of our Pictage members are doing, like Jeff Youngren is “So stoked for Matt and Kristy’s e session today at angel stadium! it is going to rock!” and Mike Steelman is “[at the] Pug San jose! Hotseat tonight…finally over. I passed, I think :)” Check us out: twitter.com/pictageblog We can’t wait to hear what you are doing! We have 49 followers right now, are you one of
Featured Member Website
We have updated our featured member website, see who it is here…